BECAUSE BRAVE BRANDING BUILDS BUSINESS
PROVEN IN PRACTICE
FOR BRAND BUILDING: I help smart, idealistic marketers and entrepreneurs build authentic, bold and unabashed brands. Then I help them leverage those brands to build their bottom line.
FOR BUSINESS BUILDING: Here's a question I love to hear from clients needing big-idea branding, marketing, copywriting, content or creative solutions: 'What about results?' Check my case studies. You'll see payoffs in every marketing and sales support channel, for brands and businesses of every size and segment.
FOR THE FUN OF IT: My job? Make clients happy. Not only happy with R.O.I., but with the motivation and inspiration that heartfelt creative branding, marketing and idea creation bring to any enterprise. It's what I've done for some of the biggest and smartest clients around, for 25+ years.
BREADTH + DEPTH
Need top-down perspective or nuts-and-bolts execution?
I'll give you both, with absolute professionalism and a focus on hitting your KPIs and objectives.
Working for exacting B2C and B2B clients like Coca-Cola, Frito-Lay, Microsoft, Procter & Gamble, BigMachines, LRW and others means every marketing tactic or line of copy I craft has to deliver.
He’s one of the best in the business.
Bruce Ginsberg • Magnani Caruso Dutton
Use him, abuse him, you can’t go wrong!
Tom Jacobs • Activent Marketing
If you want out-of-the-box thinking, Mike is your guy.
Jay Farrell • OgilvyAction, G2, Take2 Media
He’s the ‘go-to’ guy for great copywriting and big ideas.
Julie Colbrese • 141 Worldwide, Vistage International
Confident, innovative, creative, analytical, a problem solver and communicator.
Emily D’Arcy-Duban • Critical Mass
A passionate collaborator, dedicated to creating the very best work, and the best person to have on a team that is willing to take risks to win. He’s the real deal.
Tom Willett • The Regan Group, Temple Rock Productions
I earned my stripes developing innovative branding and integrated marketing programs for clients like Frito-Lay, Pepsi, Coca-Cola, Kraft, P&G, Unilever, Microsoft, Anheuser-Busch, Ford, GM, Discovery Networks and many more.
I honed my craft working at blue-chip agencies like Tracy-Locke, EuroRSCG Impact, Momentum, 141 Worldwide and Frankel/Arc, winning multiple industry awards like the One Show and BAA Reggies.
I focus that expertise on the challenges confronting small to mid-sized enterprises and startups, not just big brands, helping them develop strategies and tools that put them on equal footing with larger competitors.
Always exploring: Born a gearhead (in Detroit!), I'm a compulsive autodidact and media nerd with interest in every area of business, tech, science and culture, and a proud graduate of Michigan State University.
Los Angeles CA • Chicago IL
Drop me a line if you'd like an estimate or just an initial consultation. Please explain your need and timing; I'll get back to you immediately.
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