BECAUSE BRAVE BRANDING BUILDS BUSINESS

You want to tell your brand story • You want to build your business • Award-winning branding, marketing, brainstorming, content and copy are the tools to get you there • That's what I deliver.
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PROVEN IN PRACTICE

MSemer 8.15FOR BRAND BUILDING: I help smart, idealistic marketers and entrepreneurs build authentic, bold and unabashed brands.  Then I help them leverage those brands to build their bottom line.


FOR BUSINESS BUILDING: Here's what to ask anyone who wants you to hire them for branding, marketing, copywriting, content or creative: 'What about results?' Check my case studies. You'll see payoffs in every marketing and sales support channel, for brands and businesses of every size and segment.


FOR THE FUN OF IT: My job? Make clients happy. Not only happy with R.O.I., but with the motivation and inspiration that heartfelt creative branding, marketing and idea creation bring to any enterprise. It's what I've done for some of the biggest and smartest clients around, for 25+ years.


 

BREADTH + DEPTH

Need top-down perspective or nuts-and-bolts execution?Dollar Arrow 

I'll give you both, with absolute professionalism and a focus on hitting your KPIs and objectives.

Working for exacting B2C and B2B clients like Coca-Cola, Frito-Lay, Microsoft, Procter & Gamble, BigMachines, LRW and others means every marketing tactic or line of copy I craft has to deliver.

 

TESTIMONIALS

He’s one of the best in the business.

Bruce Ginsberg • Magnani Caruso Dutton

Use him, abuse him, you can’t go wrong!

Tom Jacobs • Activent Marketing

If you want out-of-the-box thinking, Mike is your guy.

Jay Farrell • OgilvyAction, G2, Take2 Media

He’s the ‘go-to’ guy for great copywriting and big ideas.

Julie Colbrese • 141 Worldwide, Vistage International

Confident, innovative, creative, analytical, a problem solver and communicator.

Emily D’Arcy-Duban • Critical Mass

A passionate collaborator, dedicated to creating the very best work, and the best person to have on a team that is willing to take risks to win. He’s the real deal.

Tom Willett • The Regan Group, Temple Rock Productions

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TRACK RECORD

I earned my stripes developing innovative branding and integrated marketing programs for clients like Frito-Lay, Pepsi, Coca-Cola, Kraft, P&G, Unilever, Microsoft, Anheuser-Busch, Ford, GM, Discovery Networks and many more.


I honed my craft working at blue-chip agencies like Tracy-Locke, EuroRSCG Impact, Momentum, 141 Worldwide and Frankel/Arc, winning multiple industry awards like the One Show and BAA Reggies.


I focus that expertise on the challenges confronting small to mid-sized enterprises and startups, not just big brands, helping them develop strategies and tools that put them on equal footing with larger competitors.


Always exploring: Born a gearhead (in Detroit!), I'm a compulsive autodidact and media nerd with interest in every area of business, tech, science and culture, and a proud graduate of Michigan State University.

 

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CLIENTS

SELECT CASE STUDIES

Click on any of the tabs below to view just some of the Case Studies in that discipline.

See my complete Case Studies here.

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CHILDREN'S HOSPITAL CS BUTTON

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BLOGPOSTS

PRINCE Blog Header

The Reign Will Never End: The Purple (Branding) Power of Prince

Is Your Healthcare Content Designed to Deliver?

Is Your Healthcare Content Designed to Deliver?

Content Effectiveness

The Not-So-Secret Secret of Content Marketing Success?

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CONTACT ME

312.804.9666

Los Angeles CA  Chicago IL

Drop me a line if you'd like an estimate or just an initial consultation. Please explain your need and timing; I'll get back to you immediately.

Ask about receiving a FREE content and inbound marketing audit!

 

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