BECAUSE BRAVE BRANDING BUILDS BUSINESS

You want to tell your brand story • You want to build your business • Award-winning branding, marketing, brainstorming, content and copy are the tools to get you there • That's what I deliver.
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PROVEN IN PRACTICE

PORTRAIT Radius CornersFOR BRAND BUILDING: I help smart, idealistic marketers and entrepreneurs build authentic, bold and unabashed brands.  Then I help them leverage those brands to build their bottom line.


FOR BUSINESS BUILDING: Here's what to ask anyone who wants you to hire them for branding, marketing, copywriting, content or creative: 'What about results?' Check my case studies. You'll see payoffs in every marketing and sales support channel, for brands and businesses of every size and segment.


FOR THE FUN OF IT: My job? Make clients happy. Not only happy with R.O.I., but with the motivation and inspiration that heartfelt creative branding, marketing and idea creation bring to any enterprise. It's what I've done for some of the biggest and smartest clients around, for 25+ years.


 

BREADTH + DEPTH

Need top-down perspective or nuts-and-bolts execution?Dollar Arrow 

I'll give you both, with absolute professionalism and a focus on hitting your KPIs and objectives.

Working for exacting B2C and B2B clients like Coca-Cola, Frito-Lay, Microsoft, Procter & Gamble, BigMachines, LRW and others means every marketing tactic or line of copy I craft has to deliver.

 

TESTIMONIALS

He’s one of the best in the business.

Bruce Ginsberg • Magnani Caruso Dutton

Use him, abuse him, you can’t go wrong!

Tom Jacobs • Activent Marketing

If you want out-of-the-box thinking, Mike is your guy.

Jay Farrell • OgilvyAction, G2, Take2 Media

He’s the ‘go-to’ guy for great copywriting and big ideas.

Julie Colbrese • 141 Worldwide, Vistage International

Confident, innovative, creative, analytical, a problem solver and communicator.

Emily D’Arcy-Duban • Critical Mass

A passionate collaborator, dedicated to creating the very best work, and the best person to have on a team that is willing to take risks to win. He’s the real deal.

Tom Willett • The Regan Group, Temple Rock Productions

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TRACK RECORD

I earned my stripes developing innovative branding and integrated marketing programs for clients like Frito-Lay, Pepsi, Coca-Cola, Kraft, P&G, Unilever, Microsoft, Anheuser-Busch, Ford, GM, Discovery Networks and many more.


I honed my craft working at blue-chip agencies like Tracy-Locke, EuroRSCG Impact, Momentum, 141 Worldwide and Frankel/Arc, winning multiple industry awards like the One Show and BAA Reggies.


I focus that expertise on the challenges confronting small to mid-sized enterprises and startups, not just big brands, helping them develop strategies and tools that put them on equal footing with larger competitors.


Always exploring: Born a gearhead (in Detroit!), I'm a compulsive autodidact and media nerd with interest in every area of business, tech, science and culture, and a proud graduate of Michigan State University.


 To see more, visit my profile at LinkedIn

 

SERVICES

STRATEGY

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Marketing & Creative Strategy, maximizing ROI by integrating elements so the right tools, messages and motivators  deployed at the right touchpoints.

BRANDING & IDENTITY

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Branding & Identity: company and product naming, logo design, identity guidelines, positioning, message strategy and more, building authentic brands that resonate and thrive.

COPYWRITING

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Award-winning Copywriting for TV, radio, collateral, print and direct response, white papers, technical writing, digital, OOH, email, content, ghostwriting, P.R., speechwriting and much more.

CONTENT & SOCIAL

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Content Marketing and Social Media Marketing to drive visibility, engagement and conversion through best-in-class content development and opportunistic social media strategies.

WEBSITES & ONLINE

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Websites & Online Marketing including breakout site design, developer supervision, UX strategy, SEO, copy and content creation, site administration, online promotions and more.

BRAND EXPERIENCES

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Experiential & Field Marketing: mobile and mall tours, guerrilla, retail activation, entertainment events, P.R. stunts, field marketing, trade shows and other tactics for creating immersive brand experiences.

SALES PROMOTION

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Sales Promotion, Sweepstakes and Shopper Marketing concepts and execution, either on the aisle or digital, to activate any target audience's engagement with your brand.

BUSINESS-TO-BUSINESS

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Expert Business-To-Business Marketing services that run the spectrum from branding to blogging for startups and category leaders alike, including technology, heathcare and legal clients.

BRAINSTORMING

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Brainstorming & Ideation facilitation and moderation, employing 20+ years' of experience and training in best practices for developing ideas, fostering creative culture and teamwork.

SEE MY SERVICES IN DETAIL

CLIENTS

SELECT CASE STUDIES

Click on any of the tabs below to view Case Studies in that discipline.

See my complete Case Studies here.

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BLOGPOSTS

Content Effectiveness

The Not-So-Secret Secret of Content Marketing Success?

See the chart above? It’s from a very informative post at the Content Marketing Institute about the state of B2B content marketing. Doe it mean content marketing is inherently ineffective? Nope. Not in the least. There’s another meaningful stat helping […]

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Leading a Brainstorm? Then You’re Doing It Wrong.

I recently had the pleasure of facilitating a couple of brainstorms with the team at The Great Company, a dynamic organization that’s changing the way Los Angeles-based creatives in the media community work, collaborate and office together. Confidentiality prevents me from getting into […]

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What Color Is Your B2B Branding?

Color is one of the most powerful associative cues we experience – triggering memory, driving behaviors, informing actions. So don’t decide on the color of your company’s brand mark as though it’s as simple as making picks from a swatch […]

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CONTACT ME

312.804.9666

Los Angeles CA  Chicago IL

Drop me a line if you'd like an estimate or just an initial consultation. Please explain your need and timing; I'll get back to you immediately.

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