BECAUSE BRAVE BRANDING BUILDS BUSINESS
1. FOR BRAND BUILDING: I help smart, idealistic marketers and entrepreneurs build authentic, bold and unabashed brands. Then I help them leverage those brands to build their bottom line.
2. FOR BUSINESS BUILDING: Here's what to ask anyone who wants you to spend your money with them on branding and marketing: 'What about results?' Check my case studies. You'll see results in every marketing and sales support channel, for brands and businesses of every size and segment.
3. FOR THE FUN OF IT: My job? Make clients happy. Not just happy with R.O.I. but with the motivation and inspiration that heartfelt creative branding, marketing and idea creation bring to any enterprise.
BREADTH + DEPTH
Need top-down perspective or nuts-and-bolts execution?
I'll give you both, with absolute professionalism and a focus on hitting your KPIs and objectives.
Working for exacting B2C and B2B clients like Coca-Cola, Frito-Lay, Microsoft, Procter & Gamble, BigMachines, LRW and others means every marketing tactic or line of copy I craft has to deliver.
He’s one of the best in the business.
Bruce Ginsberg • Magnani Caruso Dutton
Use him, abuse him, you can’t go wrong!
Tom Jacobs • Activent Marketing
If you want out-of-the-box thinking, Mike is your guy.
Jay Farrell • OgilvyAction, G2, Take2 Media
He’s the ‘go-to’ guy for great copywriting and big ideas.
Julie Colbrese • Vistage International
Confident, innovative, creative, analytical, a problem solver and communicator.
Emily D’Arcy-Duban • Critical Mass
A passionate collaborator, dedicated to creating the very best work, and the best person to have on a team that is willing to take risks to win. He’s the real deal.
Tom Willett • Temple Rock Productions
[spacer height="20px"]Experiential & Field Marketing: mobile and mall tours, guerrilla, retail activation, entertainment events, P.R. stunts, field marketing, trade shows and other tactics for creating immersive brand experiences.
[spacer height="20px"]Expert B2B & Professional Marketing services than run the spectrum from branding to blogging for startups and category leaders alike, including medical and legal marketing services.
Do we take on the attributes and behaviors of the brands we purchase? I know that buying a BMW certainly wouldn’t make me a superb driver just because I now […]
Not having a solid content marketing initiative, one that’s part of a synergized inbound marketing program, is tantamount to leaving money on the table. A lot of money. What’s frustrating is […]
Wow! First off, let me congratulate you on just how great a branding platform and identity suite it is you’ve launched. Yes, I know you paid me to develop it, […]
I earned my stripes developing innovative branding and integrated marketing programs for clients like Frito-Lay, Pepsi, Coca-Cola, Kraft, P&G, Unilever, Microsoft, Anheuser-Busch, Ford, GM, Discovery Networks and many more.
I've worked with clients both directly and while serving at blue-chip agencies like Tracy-Locke, EuroRSCG Impact, Momentum, 141 Worldwide and Frankel/Arc, winning multiple industry awards like the One Show and BAA Reggies.
I've brought that big-account expertise to bear on the challenges confronting small to mid-sized enterprises and startups, too, helping them develop strategies and tools that put them on equal footing with larger competitors.
I'm a gearhead (born and raised in Detroit!), compulsive autodidact and media nerd, a graduate of Michigan State University, and split time between Los Angeles and Chicago.
To see more, visit my profile at LinkedIn.