BECAUSE BRAVE BRANDING BUILDS BUSINESS

You want to tell your brand story • You want to build your business • Award-winning branding, marketing, brainstorming, content and copy are the tools to get you there • That's what I deliver •
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WHY ME?

Selfie Tight1. FOR BRAND BUILDING: I help smart, idealistic marketers and entrepreneurs build authentic, bold and unabashed brands.  Then I help them leverage those brands to build their bottom line.


2. FOR BUSINESS BUILDING: Here's what to ask anyone who wants you to spend your money with them on branding and marketing: 'What about results?' Check my case studies. You'll see results in every marketing and sales support channel, for brands and businesses of every size and segment.


3. FOR THE FUN OF IT: My job? Make clients happy. Not just happy with R.O.I. but with the motivation and inspiration that heartfelt creative branding, marketing and idea creation bring to any enterprise.


 

BREADTH + DEPTH

Need top-down perspective or nuts-and-bolts execution?Dollar Arrow 

I'll give you both, with absolute professionalism and a focus on hitting your KPIs and objectives.

Working for exacting B2C and B2B clients like Coca-Cola, Frito-Lay, Microsoft, Procter & Gamble, BigMachines, LRW and others means every marketing tactic or line of copy I craft has to deliver.

 

TESTIMONIALS

He’s one of the best in the business.

Bruce Ginsberg • Magnani Caruso Dutton

Use him, abuse him, you can’t go wrong!

Tom Jacobs • Activent Marketing

If you want out-of-the-box thinking, Mike is your guy.

Jay Farrell • OgilvyAction, G2, Take2 Media

He’s the ‘go-to’ guy for great copywriting and big ideas.

Julie Colbrese • Vistage International

Confident, innovative, creative, analytical, a problem solver and communicator.

Emily D’Arcy-Duban • Critical Mass

A passionate collaborator, dedicated to creating the very best work, and the best person to have on a team that is willing to take risks to win. He’s the real deal.

Tom Willett • Temple Rock Productions

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SERVICES

MARCOM STRATEGY

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Marketing Communications Strategy, maximizing ROI by integrating elements so the right tools, messages and motivators get deployed at the right touchpoints. Click the icon to find out more!

BRANDING & IDENTITY

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Branding & Identity: company and product naming, logo design, identity guidelines, positioning, message strategy and more, building authentic brands that resonate and endure.  Click the icon to learn more!

CONTENT & SOCIAL

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Content Marketing and Social Media Marketing to drive visibility, engagement and conversion through best-in-class content development and opportunistic social media strategies.  Click the icon to find out more!

WEBSITES & ONLINE

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Websites & Online Marketing including breakout site design, developer supervision, UX strategy, SEO, copy and content creation, site administration, online promotions and more. Click the icon to see more!

BRAND EXPERIENCES

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Experiential & Field Marketing: mobile and mall tours, guerrilla, retail activation, entertainment events, P.R. stunts, field marketing, trade shows and other tactics for creating immersive brand experiences. Click the icon to find out more!

SALES PROMOTION

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Sales Promotion, Sweepstakes and Shopper Marketing concepts and execution, either on the aisle or digital, to activate any target audience's engagement with your brand. Click the icon to find out more!

B2B & PROFESSIONAL

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Expert B2B & Professional Marketing services that run the spectrum from branding to blogging for startups and category leaders alike, including medical and legal marketing services. Click the icon for more details!

BRAINSTORMING

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Brainstorming & Ideation coaching & moderation, applying 20+ years' of experience and training in best practices for developing ideas, creative culture and teamwork. Click the icon for more info!

COPYWRITING

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Award-winning Copywriting for TV, radio, collateral, print and direct response, white papers, technical writing, digital, OOH, email, content, ghostwriting and P.R. Click the icon to see samples!

SEE MY SERVICES IN DETAIL

CLIENTS

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SELECT CASE STUDIES

Click on any of the tabs below to view Case Studies in that discipline.

See my complete Case Studies here.

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BLOGPOSTS

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4 Lessons About Success We Learn From EXPLOSIVE Failure

If I was Elon Musk, I wouldn’t be able to get a minute’s sleep at night. Zero. Zip. Nada. If I blew things up as often and as publicly as […]

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Sweepstakes 4.0: Innovating New Potential from a Cornerstone Strategy

At agencies like Frankel/Arc Worldwide, 141 Worldwide. Momentum and TRG, I’ve been focused on sweepstakes as a cornerstone tool of sales promotion for 20+ years. But sweepstakes were probably the […]

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Content For a Cause: How GoneReading.com Turned The Page To Success

While most of us keep grooving a deep and muddy rut through wage slavery, some veer into entrepreneurial striving. A few others strike off for even higher ground. This is […]

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TRACK RECORD

I earned my stripes developing innovative branding and integrated marketing programs for clients like Frito-Lay, Pepsi, Coca-Cola, Kraft, P&G, Unilever, Microsoft, Anheuser-Busch, Ford, GM, Discovery Networks and many more.


I've worked with clients both directly and while serving at blue-chip agencies like Tracy-Locke, EuroRSCG Impact, Momentum, 141 Worldwide and Frankel/Arc, winning multiple industry awards like the One Show and BAA Reggies.


I've brought that big-account expertise to bear on the challenges confronting small to mid-sized enterprises and startups, too, helping them develop strategies and tools that put them on equal footing with larger competitors.


 I'm a gearhead (born and raised in Detroit!), compulsive autodidact and media nerd, a graduate of Michigan State University, and split time between Los Angeles and Chicago.


 To see more, visit my profile at LinkedIn


 

 
 

CONTACT ME

312.804.9666

Los Angeles CA  Chicago IL

Drop me a line if you'd like an estimate or just an initial consultation.

Please explain your exact need and timing. I'll get back to you immediately!

 
 

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