An Infographic History of Content Marketing
Thanks to Content Marketing Institute for the use of the graphic.
General
Ready Or Not, It’s GDPR Time for Digital Marketing!
Some say there’s a supervolcano under Yellowstone that may erupt at any time. Others say an asteroid might smack into Earth. Or Trump might win a second term. I say, let’s focus our panic on potential disasters that are already […]
Why Are B2B Brands Still Ignoring Instagram?
800 million monthly active users! 70% of U.S. businesses on the platform! What are you waiting for? Whether you’re starting an account for the first time or shaking the cobwebs off your existing profile, there’s never been a better time […]
This Holiday, You Can’t Beat a Boxer
This holiday, season — or for the entire year, apparently — the most-shared online ad was a production of U.K. department store John Lewis, featuring a doggy named Buster. According to Ad Age, Buster topped the viral video charts for 2016, […]
Difference-Makers Are Different
It’s so much fun to work with smart people. Really smart people. The kind who compulsively innovate. Who move the rest of us forward. Like the guy in this video, Venkat Nagaswamy, founder/CEO of MarianaIQ. A firm I’m very, very happy to claim […]
Personalization In Practice: My Glimpse into the Future of Fashion at TechStyle
Personalization? Big Data? 1-to-1 engagement? Sure, I’ve heard of them. I been to this marketing rodeo a few times before, pardner. It’s predictable as clockwork: Every few years, someone will waltz in with an overflacked approach, platform or PPT-friendly pitch […]
The (Content) Shock of an Instant on the Internet
Content shock is one of those things, like global warming or having Ryan Lochte as your kid’s guidance counselor, we’d just as soon not contemplate. Some say it’s imminent. Some say it’s already here. The numbers say we content marketers have […]
The Long and the Short About Blogpost Length
It’s interesting: when it comes to the length of blogposts, it seems nearly everybody has their own gospel about it. In just the last month, I’ve heard a wide variety of opinions about rightsizing blogposts. “Not too short, not too […]
Reputation Automation: the Next Threshold in Personal Branding
We’ve talked about the Napoleon Problem, the potential pratfalls involved in not controlling your own brand. Taking control of your public persona, which is now slathered far and wide by social media, content marketing and mobile technology, will probably evolve beyond ‘reputation […]
What’s Wrong With Chartreuse? 7 Tips For Negotiating Awful Creative Input
Can you imagine a patient blurting this out as they’re getting wheeled into surgery? “You know, Doctor, I know you say it’s my left kidney that has to come out, but…and bear with me here…what if we went with the […]