This holiday, season — or for the entire year, apparently — the most-shared online ad was a production of U.K. department store John Lewis, featuring a doggy named Buster. According to Ad Age, Buster topped the viral video charts for 2016, […]
It’s so much fun to work with smart people. Really smart people. The kind who compulsively innovate. Who move the rest of us forward. Like the guy in this video, Venkat Nagaswamy, founder/CEO of MarianaIQ. A firm I’m very, very happy to claim […]
Personalization? Big Data? 1-to-1 engagement? Sure, I’ve heard of them. I been to this marketing rodeo a few times before, pardner. It’s predictable as clockwork: Every few years, someone will waltz in with an overflacked approach, platform or PPT-friendly pitch […]
Content shock is one of those things, like global warming or having Ryan Lochte as your kid’s guidance counselor, we’d just as soon not contemplate. Some say it’s imminent. Some say it’s already here. The numbers say we content marketers have […]
It’s interesting: when it comes to the length of blogposts, it seems nearly everybody has their own gospel about it. In just the last month, I’ve heard a wide variety of opinions about rightsizing blogposts. “Not too short, not too […]
We’ve talked about the Napoleon Problem, the potential pratfalls involved in not controlling your own brand. Taking control of your public persona, which is now slathered far and wide by social media, content marketing and mobile technology, will probably evolve beyond ‘reputation […]
Can you imagine a patient blurting this out as they’re getting wheeled into surgery? “You know, Doctor, I know you say it’s my left kidney that has to come out, but…and bear with me here…what if we went with the […]
When I got up on the morning of the Fourth of July this year, I was in Ely, Minnesota. I might as well have been in another country, if you compare it to my home in Beverly Hills, California. Except […]
Big Data is the rising tide that’ll lift some marketers to new heights…and leave others dog-paddling furiously just to stay in business. Or worse. I’ve had the opportunity to write about how the personalization allowed by Big Data affects just […]
These earbuds from Doppler have passed their Kickstarter funding stage, and when they hit the market I can’t imagine they won’t find traction with anyone who’s ever sat in the Screaming Infant Section of an airliner, or had to endure […]