A (Mostly) Painless History of Content Marketing As we mentioned in Part 1, the invention of the printing press in 1439 may have paved the way for content marketing, but it has a much longer history worth examining. But first […]
Historical terms are hard to ascribe to a topic like artificial intelligence. When you try to make comparisons, say to Henry Ford’s Model T assembly line and how it helped create an entire universe of mass production, the concept of […]
Thanks to Content Marketing Institute for the use of the graphic.
Some say there’s a supervolcano under Yellowstone that may erupt at any time. Others say an asteroid might smack into Earth. Or Trump might win a second term. I say, let’s focus our panic on potential disasters that are already […]
800 million monthly active users! 70% of U.S. businesses on the platform! What are you waiting for? Whether you’re starting an account for the first time or shaking the cobwebs off your existing profile, there’s never been a better time […]
This holiday, season — or for the entire year, apparently — the most-shared online ad was a production of U.K. department store John Lewis, featuring a doggy named Buster. According to Ad Age, Buster topped the viral video charts for 2016, and […]
It’s so much fun to work with smart people. Really smart people. The kind who compulsively innovate. Who move the rest of us forward.Like the guy in this video, Venkat Nagaswamy, founder/CEO of MarianaIQ. A firm I’m very, very happy to claim as […]
Personalization? Big Data? 1-to-1 engagement?Sure, I’ve heard of them. I been to this marketing rodeo a few times before, pardner.It’s predictable as clockwork: Every few years, someone will waltz in with an overflacked approach, platform or PPT-friendly pitch that’s disruptive, […]
Content shock is one of those things, like global warming or having Ryan Lochte as your kid’s guidance counselor, we’d just as soon not contemplate.Some say it’s imminent. Some say it’s already here.The numbers say we content marketers have got a […]
It’s interesting: when it comes to the length of blogposts, it seems nearly everybody has their own gospel about it.In just the last month, I’ve heard a wide variety of opinions about rightsizing blogposts. “Not too short, not too long…here’s […]