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Design

Milton Glaser Rates the Olympic Logos

August 4, 2016August 4, 2016 Michael Semer

Milton Glaser has, via AIGA, passed judgment on the best (and worst) logos for the Olympics since 1924. If there’s anybody qualified to pass judgment on Olympic logos, it’s him.He did a pretty solid job with his work for the 1984 […]

 Branding & Logos, Design  Branding & Logos, Design, Designers

Is Your Healthcare Content Designed to Deliver?

April 18, 2016August 2, 2016 Michael Semer

Content is king, some say. Except the content universe has no respect for royalty: it’s pretty much a meritocracy.  To rise above its glut, a marketer has to make certain they’re pulling out every stop in driving awareness and content consumption.That’s especially true in healthcare and institutional […]

 Content Marketing, Creativity, Design, Medical & Healthcare, Strategies & Insights

Branding Theft? Investigate “The Case Of The Taken T”!

September 3, 2015August 2, 2016 Michael Semer

THE CREATIVE CRIMES FILES – EPISODE: THE CASE OF THE TAKEN TFADE IN: Night in a squad room, a bullpen that’s more Law & Order than Hawaii Five-O (the new one, not the good one) — no giant flatscreens or […]

 Design, Humor  Branding & Logos, Design, Humor

The Six Costs of a Crappy Client

August 17, 2015August 3, 2016 Michael Semer

Do you know the “velvet rope” analogy in sales? First time I came across it was years ago, in an old edition of Michael Port’s Book Yourself Solid.It’s not about getting past somebody’s velvet rope to make a sale. It’s […]

 Design, Humor, Marketing, Strategies & Insights  Agency Business, Entrepreneurship, Life, Marketing  Leave a comment

Billbored: How Creative Indecisions Are Made

August 6, 2015August 3, 2016 Michael Semer

I have high hopes for this movie.The Man From U.N.C.L.E.? A show that traveled purely on the charm of its actors. The silliness of the plots made it almost evanescently lightweight. It only occasionally hit the mark as the spoof […]

 Design, Marketing  Entertainment Marketing, Marketing  Leave a comment

Neuromarketing dissects the Gap debacle…

November 4, 2010November 4, 2010 Michael Semer

NeuroFocus is a Berkeley, California-based firm that claims to be at the bleeding edge of “neuromarketing” as the world’s leading experts in understanding what they call “the buying brain”  — and they’re released an analysis of why Gap’s recent re-branding […]

 Branding & Logos, Design, Marketing, Strategies & Insights  Brand Strategy, Branding & Logos  Leave a comment

Branding: Don’t Mess Up a Good Thing.

May 3, 2010August 24, 2015 Michael Semer

It’s mainly an exercise in self-promotion by a company nobody’s heard of (and may never hear of again) named Zafira Consulting & Trading.  Doesn’t sound like a design company, and their clubfooted suggestion for revamping the famous BMW roundel doesn’t […]

 Branding & Logos, Design  Leave a comment

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