Milton Glaser has, via AIGA, passed judgment on the best (and worst) logos for the Olympics since 1924. If there’s anybody qualified to pass judgment on Olympic logos, it’s him. He did a pretty solid job with his work for the […]
Content is king, some say. Except the content universe has no respect for royalty: it’s pretty much a meritocracy. To rise above its glut, a marketer has to make certain they’re pulling out every stop in driving awareness and content consumption. That’s especially true in healthcare and […]
THE CREATIVE CRIMES FILES – EPISODE: THE CASE OF THE TAKEN T FADE IN: Night in a squad room, a bullpen that’s more Law & Order than Hawaii Five-O (the new one, not the good one) — no giant flatscreens […]
Do you know the “velvet rope” analogy in sales? First time I came across it was years ago, in an old edition of Michael Port’s Book Yourself Solid. It’s not about getting past somebody’s velvet rope to make a sale. […]
I have high hopes for this movie. The Man From U.N.C.L.E.? A show that traveled purely on the charm of its actors. The silliness of the plots made it almost evanescently lightweight. It only occasionally hit the mark as the […]
NeuroFocus is a Berkeley, California-based firm that claims to be at the bleeding edge of “neuromarketing” as the world’s leading experts in understanding what they call “the buying brain” — and they’re released an analysis of why Gap’s recent re-branding […]
It’s mainly an exercise in self-promotion by a company nobody’s heard of (and may never hear of again) named Zafira Consulting & Trading. Doesn’t sound like a design company, and their clubfooted suggestion for revamping the famous BMW roundel doesn’t […]