MarianaIQ is a Silicon Valley startup founded by some of the leading lights in machine learning and artificial intelligence. Their Cloud-based products allow marketers to integrate A.I.-based “deep learning” capabilities into their digital marketing stack, creating true personalization at each point […]
For Crownpeak, I’ve provided data sheets, white papers and other content to help drive their inbound marketing efforts and enterprise awareness of their worldwide category leadership in Digital Experience Management (DXM) and Digital Quality Management (DQM) platforms, allowing global companies […]
I consulted at City of Hope National Medical Center in Duarte, CA, one of the nation’s foremost research and treatment institutions in the fight against cancer and other deadly diseases. For 6 months, I served as pro tem Executive Director, Creative […]
It’s so much fun to work with smart people. Really smart people. The kind who compulsively innovate. Who move the rest of us forward. Like the guy in this video, Venkat Nagaswamy, founder/CEO of MarianaIQ. A firm I’m very, very happy to claim […]
The challenge: making dull-as-dust financial content into a vibrant, engagement-rich website that allows high-net-worth prospects to explore and learn SCVP’s capabilities at will, without too much hard sell. The answer? The site was scrollable, highly graphic, and used a bevy of interactive […]
I’ve got a couple very smart B2B marketing technology clients I’ve worked with for years. By learning about their respective businesses, I’ve been able to pass along the occasional piece of sound advice to other clients. Practical advice about the […]
For Kowa Optimed, one of the world’s leading manufacturers of professional-grade optometric and ophthalmological diagnostic systems, I was charged with structuring and writing their website. Clearly articulating product features and advantages was key, of course, and trading on the line’s established […]
At agencies like Frankel/Arc Worldwide, 141 Worldwide. Momentum and TRG, I’ve been focused on sweepstakes as a cornerstone tool of sales promotion for 20+ years. But sweepstakes were probably the original marketing engagement tool, drawing audiences into proactive interaction with […]
The impression a prospect gets of your brand usually doesn’t come by virtue of a single transformational encounter. It’s through a series of incremental experiences: the Web banner or magazine/e-zine profile, the landing page or white paper download, the trade show or touring event, […]
Located in the glorious Hudson Valley, Ethan Allen served up a full suite of services to candidates and clients alike, and wanted a site that was simplicity itself for users to navigate. They also realized the importance of a blog, which […]