Some say there’s a supervolcano under Yellowstone that may erupt at any time. Others say an asteroid might smack into Earth. Or Trump might win a second term. I say, let’s focus our panic on potential disasters that are already […]
Heyyyyyy, I just know you’re positively priapic about trying out that sexy new marketing platform. You know the one, soooooo new for 2017 (and beyond!), so bleeding-edge it ought to come with a box of Band-Aids. Shimmering with platinum-plated potential. […]
MarianaIQ is a Silicon Valley startup founded by some of the leading lights in machine learning and artificial intelligence. Their Cloud-based products allow marketers to integrate A.I.-based “deep learning” capabilities into their digital marketing stack, creating true personalization at each point […]
For Crownpeak, I’ve provided blogging, data sheets, white papers and other content to help drive their inbound marketing efforts and enterprise awareness of their worldwide category leadership in Digital Experience Management (DXM) and Digital Quality Management (DQM) platforms, allowing global […]
Reworking their entire website’s primary content (180+ pages) to be branding and SEO-compliant, and advising on UX/UI enhancements to align to new branding and with content/inbound marketing best practices. Developing new design/writing guidelines for content. Managing outside agencies and consultants on inbound […]
It’s so much fun to work with smart people. Really smart people. The kind who compulsively innovate. Who move the rest of us forward.Like the guy in this video, Venkat Nagaswamy, founder/CEO of MarianaIQ. A firm I’m very, very happy to claim as […]
For Symphony Commerce, providers of an innovative SaaS end-to-end e-commerce platform, I was called upon to conceptualize and write an entirely fresh website, including working to develop SEO and content architecture strategies. I secured a talented designer to help drive […]
The challenge: making dull-as-dust financial content into a vibrant, engagement-rich website that allows high-net-worth prospects to explore and learn SCVP’s capabilities at will, without too much hard sell. The answer? The site was scrollable, highly graphic, and used a bevy of interactive […]
I’ve got a couple very smart B2B marketing technology clients I’ve worked with for years. By learning about their respective businesses, I’ve been able to pass along the occasional piece of sound advice to other clients. Practical advice about the […]
For Kowa Optimed, one of the world’s leading manufacturers of professional-grade optometric and ophthalmological diagnostic systems, I was charged with structuring and writing their website. Clearly articulating product features and advantages was key, of course, and trading on the line’s established […]
