Brands Get Social With Emmy 2014: What’s Next?

Originally posted at www.theregan group: Advertisers involved with the 2014 Emmy Awards saw it as an opportunity to expand the engagement envelope with consumers, as well they should.  It’s the kind of marquee event that will organically draw interest, naturally, […]

Five tips on sports marketing…from ManU & Aon

Manchester United is one of those brands that exceeds its category (sports), even its nation (the U.K.) to be recognized globally.  Even if you’re not a soccer — excuse me, football fan — you’re likely to have heard of the […]