According to a new survey of marketing leaders worldwide, artificial intelligence (AI) is expected to have an impact. But they think it’ll take a while. The April 2017 survey was by Salesforce, and respondents said they expected improvements in efficiency […]
Here’s an infographic drawn from a new study, CMO Insights on the Journey Towards Digital Agility, compiled by The CMO Club, Oracle Marketing Cloud and Accelent Consulting. The research digs into how blue-chip CMOs are making their companies more nimble and […]
Is content marketing a focus of successful B2B companies? Sure; it’s one of the insights delivered in this rather comprehensive study from Mattermark and Drift, dissecting the success factors behind the 50 fastest-growing B2B enterprises. But I’ll let the slideshow speak for itself. […]
Does your B2B content suck? If you’re not sure, there are some dead giveaways for B2B content suckitude. If you spot any of the following in your own content, it’s a good bet it meets the craptent standard. So it’s not doing what effective […]
Content marketing is where companies – B2B and B2C alike – are now stacking their efforts and budgets. Hey, why not? Content marketing simply works, when done right.1 And as a content resource and strategist, it’s where I’ve found the most challenging, interesting […]
How can you build a content publishing capability at your company? It’s not that hard. In fact, there’s a model out there that’s already been getting the job done for a couple hundred years. I can’t take credit for that insight. That […]
When it comes to content marketing, let’s lay to rest any notion it’s just an option if you want to run a successful B2B enterprise. It’s absolutely mandatory, and if the following stats won’t convince even the most Neanderthal CEO of that…well, I don’t […]
Just recently, I had the honor of getting a behind-the-scenes tour of the Jet Propulsion Laboratory in Pasadena, just a bat’leth swing away from where Sheldon Cooper and his posse of wildmen hang out. During that visit, I got to […]
See the picture above? I’ve got one question: What is this? It’s a trade show display. Right? Because the only other guess I can muster? It’s a midway attraction you’d find during red light district carny night in Amsterdam. This was apparently […]
Content marketing? Do I really need it? If you’re running the marketing and leadgen operations at an SMB, that thought has probably crossed your mind. You might have also figured that, well, maybe you’re not the biggest brand on the […]