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Strategies & Insights

B2B Content Marketing Maturing

B2B Content Marketing is Maturing Magnificently

November 16, 2017 Michael Semer

Statistics! Factoids! In the B2B content marketing blogoverse, they’re as nourishing and essential as beer vodka Butterfingers mother’s milk.  Read More

 B2B, Content / SMM, Content Marketing, Strategies & Insights  B2B marketing, Content Marketing
Content is Becoming King!

B2B Content Marketing Is (Maybe) Becoming King

August 31, 2017September 21, 2017 Michael Semer

I’ve witnessed it “on the ground,” so to speak. More clients are asking for more B2B content projects, and for more varied ways to implement B2B content marketing. That anecdotal experience is backed up by the research. Let’s start with […]

 B2B, Content / SMM, Content Marketing, Strategies & Insights  B2B marketing, Content Marketing, Marketing

Email Marketing is Still Standing Strong(er)

August 28, 2017August 28, 2017 Michael Semer

Heyyyyyy, I just know you’re positively priapic about trying out that sexy new marketing platform. You know the one, soooooo new for 2017 (and beyond!), so bleeding-edge it ought to come with a box of Band-Aids. Shimmering with platinum-plated potential. […]

 Digital Marketing, Marketing, Strategies & Insights, Strategy  B2B marketing, Digital Marketing, Email Marketing

Marketers Await AI’s (Eventual) Impact

July 12, 2017August 31, 2017 Michael Semer

According to a new survey of marketing leaders worldwide, artificial intelligence (AI) is expected to have an impact. But they think it’ll take a while. The April 2017 survey was by  Salesforce, and respondents said they expected improvements in efficiency […]

 Strategies & Insights, Tech  Artificial Intelligence, Content Marketing, Digital Marketing, Marketing, MarTech, Technology

Got Digital Agility? Find Out How Top CMOs Got Theirs!

February 14, 2017January 25, 2017 Michael Semer

Here’s an infographic drawn from a new study, CMO Insights on the Journey Towards Digital Agility, compiled by The CMO Club, Oracle Marketing Cloud and Accelent Consulting.  The research digs into how blue-chip CMOs are making their companies more nimble and […]

 Strategies & Insights, Technology  Digital Marketing, Infographic

Content Marketing Is Driving B2B Growth

February 3, 2017 Michael Semer

Is content marketing a focus of successful B2B companies? Sure; it’s one of the insights delivered in this rather comprehensive study from Mattermark and Drift, dissecting the success factors behind the 50 fastest-growing B2B enterprises.  But I’ll let the slideshow speak for itself. […]

 Content / SMM, Strategies & Insights  B2B marketing, Content Marketing

5 Certain Signs Your Content Sucks

January 19, 2017January 23, 2017 Michael Semer

Does your B2B content suck? If you’re not sure, there are some dead giveaways for B2B content suckitude.  If you spot any of the following in your own content, it’s a good bet it meets the craptent standard. So it’s not doing what effective […]

 Content / SMM, Strategies & Insights  B2B marketing, Content Marketing, Marketing

Why Put a Content Provider On Retainer?

November 16, 2016November 27, 2016 Michael Semer

Content marketing is where companies – B2B and B2C alike – are now stacking their efforts and budgets. Hey, why not? Content marketing simply works, when done right.1 And as a content resource and strategist, it’s where I’ve found the most challenging, interesting […]

 Content / SMM, Content Marketing, Strategies & Insights  Content, Content Marketing

Want Great Content? Start a Newsroom!

October 12, 2016October 12, 2016 Michael Semer

How can you build a content publishing capability at your company? It’s not that hard. In fact, there’s a model out there that’s already been getting the job done for a couple hundred years. I can’t take credit for that insight.  That […]

 B2B, Content / SMM, Content Marketing, Strategies & Insights  Content Marketing, Marketing

9 Business-Critical Stats About B2B Content Marketing

August 29, 2016October 25, 2016 Michael Semer

When it comes to content marketing, let’s lay to rest any notion it’s just an option if you want to run a successful B2B enterprise. It’s absolutely mandatory, and if the following stats won’t convince even the most Neanderthal CEO of that…well, I don’t […]

 Content / SMM, Strategies & Insights  Content Marketing, Marketing, Statistics

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