Some say there’s a supervolcano under Yellowstone that may erupt at any time. Others say an asteroid might smack into Earth. Or Trump might win a second term. I say, let’s focus our panic on potential disasters that are already […]
800 million monthly active users! 70% of U.S. businesses on the platform! What are you waiting for? Whether you’re starting an account for the first time or shaking the cobwebs off your existing profile, there’s never been a better time […]
Statistics! Factoids! In the B2B content marketing blogoverse, they’re as nourishing and essential as beer vodka Butterfingers mother’s milk. There’s a new report, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, presented by MarketingProfs and the Content Marketing Institute (CMI) and sponsored […]
I’ve witnessed it “on the ground,” so to speak. More clients are asking for more B2B content projects, and for more varied ways to implement B2B content marketing. That anecdotal experience is backed up by the research. Let’s start with […]
Heyyyyyy, I just know you’re positively priapic about trying out that sexy new marketing platform. You know the one, soooooo new for 2017 (and beyond!), so bleeding-edge it ought to come with a box of Band-Aids. Shimmering with platinum-plated potential. […]
According to a new survey of marketing leaders worldwide, artificial intelligence (AI) is expected to have an impact. But they think it’ll take a while.The April 2017 survey was by Salesforce, and respondents said they expected improvements in efficiency and […]
Here’s an infographic drawn from a new study, CMO Insights on the Journey Towards Digital Agility, compiled by The CMO Club, Oracle Marketing Cloud and Accelent Consulting. The research digs into how blue-chip CMOs are making their companies more nimble and […]
Is content marketing a focus of successful B2B companies? Sure; it’s one of the insights delivered in this rather comprehensive study from Mattermark and Drift, dissecting the success factors behind the 50 fastest-growing B2B enterprises. But I’ll let the slideshow speak for itself.[slideshare […]
Does your B2B content suck?If you’re not sure, there are some dead giveaways for B2B content suckitude. If you spot any of the following in your own content, it’s a good bet it meets the craptent standard. So it’s not doing what effective B2B content […]
Content marketing is where companies – B2B and B2C alike – are now stacking their efforts and budgets. Hey, why not? Content marketing simply works, when done right.1And as a content resource and strategist, it’s where I’ve found the most challenging, interesting and, […]