I’ve witnessed it “on the ground,” so to speak. More clients are asking for more B2B content projects, and for more varied ways to implement B2B content marketing. That anecdotal experience is backed up by the research. Let’s start with […]
They’re now, they’re wow. They might also be why your B2B content isn’t performing the way you expect.
Vendisys, based in Silicon Valley, provides AI-driven SaaS platform products for “intelligent email prospecting to seek out quality sales leads and help you close more deals, faster.” It’s an exciting company run by some bright people who know the sales and leadgen space. […]
It’s always a pleasure to work with smart clients. Excuse me if I’m repeating myself, but it’s true. The team at SparkPost (and I) have been excitedly informed that this column in MarTech Today was one of the five top-performing columns for […]
This holiday, season — or for the entire year, apparently — the most-shared online ad was a production of U.K. department store John Lewis, featuring a doggy named Buster. According to Ad Age, Buster topped the viral video charts for 2016, […]
Content marketing is where companies – B2B and B2C alike – are now stacking their efforts and budgets. Hey, why not? Content marketing simply works, when done right.1 And as a content resource and strategist, it’s where I’ve found the most challenging, interesting […]
Watch me pontificate on B2B content marketing and its future prospects in this (mercifully brief?) segment on AccelerateB2B, hosted by the inestimable Dominic Caterbury of TurbineB2B!
How can you build a content publishing capability at your company? It’s not that hard. In fact, there’s a model out there that’s already been getting the job done for a couple hundred years. I can’t take credit for that insight. That […]
In present-day marketing automation and content marketing, the persona is king. Though as of a couple years ago, according to ITSMA, only 44% of B2B marketers were using personas. Adding personas mints sales like a marketer had just hit the engagement mother […]
It’s interesting: when it comes to the length of blogposts, it seems nearly everybody has their own gospel about it. In just the last month, I’ve heard a wide variety of opinions about rightsizing blogposts. “Not too short, not too […]