Statistics! Factoids! In the B2B content marketing blogoverse, they’re as nourishing and essential as beer vodka Butterfingers mother’s milk. There’s a new report, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, presented by MarketingProfs and the Content Marketing Institute (CMI) and sponsored […]
I’ve witnessed it “on the ground,” so to speak. More clients are asking for more B2B content projects, and for more varied ways to implement B2B content marketing. That anecdotal experience is backed up by the research. Let’s start with […]
They’re now, they’re wow. They might also be why your B2B content isn’t performing the way you expect.
Vendisys, based in Silicon Valley, provides AI-driven SaaS platform products for “intelligent email prospecting to seek out quality sales leads and help you close more deals, faster.” It’s an exciting company run by some bright people who know the sales and leadgen space. […]
It’s always a pleasure to work with smart clients. Excuse me if I’m repeating myself, but it’s true.The team at SparkPost (and I) have been excitedly informed that this column in MarTech Today was one of the five top-performing columns for 2016. […]
This holiday, season — or for the entire year, apparently — the most-shared online ad was a production of U.K. department store John Lewis, featuring a doggy named Buster. According to Ad Age, Buster topped the viral video charts for 2016, and […]
City News is a quarterly magazine aimed at the donors who support City of Hope National Medical Center. I led the design and content team in creating a new look-and-feel for the magazine, which included tighter and better-designed articles, infographics, […]
Content marketing is where companies – B2B and B2C alike – are now stacking their efforts and budgets. Hey, why not? Content marketing simply works, when done right.1And as a content resource and strategist, it’s where I’ve found the most challenging, interesting and, […]
Watch me pontificate on B2B content marketing and its future prospects in this (mercifully brief?) segment on AccelerateB2B, hosted by the inestimable Dominic Caterbury of TurbineB2B!
How can you build a content publishing capability at your company? It’s not that hard. In fact, there’s a model out there that’s already been getting the job done for a couple hundred years.I can’t take credit for that insight. That belongs […]