I’ve always been fascinated by the inventive process. Especially by how iterative it is. How great ideas don’t always jump out at you, but arrive at the the end of a long process where you might have chased down a […]
Content is king, some say. Except the content universe has no respect for royalty: it’s pretty much a meritocracy. To rise above its glut, a marketer has to make certain they’re pulling out every stop in driving awareness and content consumption. That’s especially true in healthcare and […]
Can you imagine a patient blurting this out as they’re getting wheeled into surgery? “You know, Doctor, I know you say it’s my left kidney that has to come out, but…and bear with me here…what if we went with the […]
I never cared for white cars. I think it was a Midwest thing. Winter slush puts too much spackle on a clean finish. Greys or taupe or certain blues were better. That, or how it made a car look fleetish. Official. God […]
Nowadays, the “personality quiz” is big in Facebook marketing. Every digital strategy brainstorm I attend starts out with a list of default tactics, and we know at least a couple will make the final pitch. The personality quiz? A lock. […]