THINKSMART CONTENT, SMM & WEBSITE

ThinkSmart is one of the leading lights in the world of workflow automation, competing with Oracle, Ninex and others to deliver greater efficiency and ROI to organizations. In ThinkSmart’s case, include governmental bodies, law firms and legal operations teams, HR, […]

MARIANA IQ CONTENT & DIGITAL MARKETING

MarianaIQ is a Silicon Valley startup founded by some of the leading lights in machine learning and artificial intelligence. Their Cloud-based products allow marketers to integrate A.I.-based “deep learning” capabilities into their digital marketing stack, creating true personalization at each point […]

NORTH BRIDGE STAFFING BRANDING, CONTENT & DIGITAL MARKETING

Provide digital and social media support for a Chicago-based staffing consultant – a pretty typical example of other B2B digital programs I’ve worked on. A Chicago-based staffing consultant, North Bridge is a pretty typical example of the multiple integrated Web and social media […]

CITY OF HOPE MARKETING & CREATIVE

I consulted at City of Hope National Medical Center in Duarte, CA, one of the nation’s foremost research and treatment institutions in the fight against cancer and other deadly diseases.  For 6 months, I served as pro tem Executive Director, Creative […]

LRW GLOBAL WEBSITE & CONTENT

Contents White papers: POV PAPER Usable SegmentationsPOV PAPER Show Me The NormsHere’s an example of how bleeding-edge design serves corporate branding.  The user experience of a site can be as compelling a branding statement as any logo or tag line: for […]

Personalization In Practice: My Glimpse into the Future of Fashion at TechStyle

Personalization? Big Data? 1-to-1 engagement? Sure, I’ve heard of them.  I been to this marketing rodeo a few times before, pardner. It’s predictable as clockwork: Every few years, someone will waltz in with an overflacked approach, platform or PPT-friendly pitch […]

EVENTRIC SOFTWARE BRANDING & WEBSITE

PC Guild was the pioneer and dominant provider for event management software — with products used by everyone from major museums to the top touring music groups. The firm’s name, though, left a bit to be desired. I led the […]

N.A.C.D. RE-BRANDING AND MARKETING RE-LAUNCH

The National Association of Chemical Distributors had a prior branding suite — logos, tag lines, collaterals, even their magazine, CHEMICAL DISTRIBUTOR — that was dry as dust. But they needed a contemporized branding, expressing not just dynamism but also the […]