MITRATECH CONTENT, MARKETING, BRANDING, WEBSITE

Mitratech is the global leader in legal SaaS for corporate and law firm ELM and point solutions to make legal operations more efficient, accurate, responsive, and cost-effective. Thanks to the work done in content strategy, execution, branding and marketing for […]

ThinkSmart Content Marketing CS Button

THINKSMART CONTENT, WEBSITE & DIGITAL MARKETING

ThinkSmart is one of the leading lights in the world of workflow automation, competing with Oracle, Ninex and others to deliver greater efficiency and ROI to organizations. In ThinkSmart’s case, that includes government agencies, law firms and legal operations teams, HR, […]

MARIANA IQ CONTENT & DIGITAL MARKETING

MarianaIQ is a Silicon Valley startup founded by some of the leading lights in machine learning and artificial intelligence. Their Cloud-based products allow marketers to integrate A.I.-based “deep learning” capabilities into their digital marketing stack, creating true personalization at each point […]

NORTH BRIDGE STAFFING BRANDING, CONTENT & DIGITAL MARKETING

Provide digital and social media support for a Chicago-based staffing consultant – a pretty typical example of other B2B digital programs I’ve worked on. A Chicago-based staffing consultant, North Bridge is a pretty typical example of the multiple integrated Web and social media […]

CITY OF HOPE MARKETING & CREATIVE

Reworking their entire website’s primary content (180+ pages) to be branding and SEO-compliant, and advising on UX/UI enhancements to align to new branding and with content/inbound marketing best practices. Developing new design/writing guidelines for content. Managing outside agencies and consultants on inbound […]

SYMPHONY COMMERCE WEBSITE

For Symphony Commerce, providers of an innovative SaaS end-to-end e-commerce platform, I was called upon to conceptualize and write an entirely fresh website, including working to develop SEO and content architecture strategies. I secured a talented designer to help drive […]

Personalization In Practice: My Glimpse into the Future of Fashion at TechStyle

Personalization? Big Data? 1-to-1 engagement?Sure, I’ve heard of them.  I been to this marketing rodeo a few times before, pardner.It’s predictable as clockwork: Every few years, someone will waltz in with an overflacked approach, platform or PPT-friendly pitch that’s disruptive, […]

EVENTRIC SOFTWARE BRANDING & WEBSITE

PC Guild was the pioneer and dominant provider for event management software — with products used by everyone from major museums to the top touring music groups. The firm’s name, though, left a bit to be desired. I led the […]

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