Personalization In Practice: My Glimpse into the Future of Fashion at TechStyle

Personalization? Big Data? 1-to-1 engagement? Sure, I’ve heard of them.  I been to this marketing rodeo a few times before, pardner. It’s predictable as clockwork: Every few years, someone will waltz in with an overflacked approach, platform or PPT-friendly pitch […]

MARIANA CONTENT & DIGITAL MARKETING

Mariana is a Silicon Valley startup founded by some of the leading lights in machine learning and artificial intelligence. Their Cloud-based products allow marketers to integrate A.I.-based “deep learning” capabilities into their digital marketing stack, creating true personalization at each point […]

NORTH BRIDGE STAFFING BRANDING, CONTENT & DIGITAL MARKETING

Provide digital and social media support for a Chicago-based staffing consultant – a pretty typical example of other B2B digital programs I’ve worked on. A Chicago-based staffing consultant, North Bridge is a pretty typical example of the multiple integrated Web and social media […]

LRW GLOBAL WEBSITE & CONTENT

Contents White papers: POV PAPER Usable SegmentationsPOV PAPER Show Me The NormsHere’s an example of how bleeding-edge design serves corporate branding.  The user experience of a site can be as compelling a branding statement as any logo or tag line: for […]

EVENTRIC SOFTWARE BRANDING & WEBSITE

PC Guild was the pioneer and dominant provider for event management software — with products used by everyone from major museums to the top touring music groups. The firm’s name, though, left a bit to be desired. I led the […]