Mitratech is the global leader in legal SaaS for corporate and law firm ELM and point solutions to make legal operations more efficient, accurate, responsive, and cost-effective. Thanks to the work done in content strategy, execution, branding and marketing for […]
Some say there’s a supervolcano under Yellowstone that may erupt at any time. Others say an asteroid might smack into Earth. Or Trump might win a second term. I say, let’s focus our panic on potential disasters that are already […]
Statistics! Factoids! In the B2B content marketing blogoverse, they’re as nourishing and essential as beer vodka Butterfingers mother’s milk. There’s a new report, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, presented by MarketingProfs and the Content Marketing Institute (CMI) and sponsored […]
I’ve witnessed it “on the ground,” so to speak. More clients are asking for more B2B content projects, and for more varied ways to implement B2B content marketing. That anecdotal experience is backed up by the research. Let’s start with […]
They’re now, they’re wow. They might also be why your B2B content isn’t performing the way you expect.
For Crownpeak, I’ve provided blogging, data sheets, white papers and other content to help drive their inbound marketing efforts and enterprise awareness of their worldwide category leadership in Digital Experience Management (DXM) and Digital Quality Management (DQM) platforms, allowing global […]
ThinkSmart is one of the leading lights in the world of workflow automation, competing with Oracle, Ninex and others to deliver greater efficiency and ROI to organizations. In ThinkSmart’s case, that includes government agencies, law firms and legal operations teams, HR, […]
Is content marketing a focus of successful B2B companies? Sure; it’s one of the insights delivered in this rather comprehensive study from Mattermark and Drift, dissecting the success factors behind the 50 fastest-growing B2B enterprises. But I’ll let the slideshow speak for itself.
I’ve spent several years turning out a wide variety of content for industry-leading San Francisco-based email software and services provider Message Systems and its delivery platform spinoff, SparkPost, as part of their extensive content marketing initiative. That includes… Researching, writing and […]
Does your B2B content suck? If you’re not sure, there are some dead giveaways for B2B content suckitude. If you spot any of the following in your own content, it’s a good bet it meets the craptent standard. So it’s not doing what effective […]