LRW GLOBAL WEBSITE & CONTENT

Contents White papers: POV PAPER Usable SegmentationsPOV PAPER Show Me The NormsHere’s an example of how bleeding-edge design serves corporate branding.  The user experience of a site can be as compelling a branding statement as any logo or tag line: for […]

EVENTRIC SOFTWARE BRANDING & WEBSITE

PC Guild was the pioneer and dominant provider for event management software — with products used by everyone from major museums to the top touring music groups. The firm’s name, though, left a bit to be desired. I led the […]

N.A.C.D. RE-BRANDING AND MARKETING RE-LAUNCH

The National Association of Chemical Distributors had a prior branding suite — logos, tag lines, collaterals, even their magazine, CHEMICAL DISTRIBUTOR — that was dry as dust. But they needed a contemporized branding, expressing not just dynamism but also the […]

SANOFI AVENTIS D.V.T. BLOOD CLOT AWARENESS CAMPAIGN

The setup? That sanofi aventis, manufacturer and marketer of blood clot treatment medication, needed a way to heighten consumer awareness of Deep Vein Thrombosis (and, secondarily, of available treatment regimens), reminding them of the dangers of inactivity and encouraging them to maintain blood mobility. […]

VOLVANT BRANDING, WEBSITE, CONTENT & SMM STRATEGY/EXECUTION

Give a social media marketing startup the tools and branding necessary to get its story out. For this VC-funded startup, bringing a powerful SMM business intelligence/lead generation tool to market, I did the whole nine yards — branding and ‘elevator […]

TRISCUIT NATIONAL HOME FARMING PROGRAM

How could we help a brand – in this case, Kraft’s Triscuit — re-position itself and speak to its times in a way that’s also relevant to the brand’s own intrinsic qualities? Kraft/Nabisco wanted to re-position the Triscuit brand, emphasizing how […]

Reputation Automation: the Next Threshold in Personal Branding

We’ve talked about the Napoleon Problem, the potential pratfalls involved in not controlling your own brand. Taking control of your public persona, which is now slathered far and wide by social media, content marketing and mobile technology, will probably evolve beyond ‘reputation […]

EDL CONSULTING WEBSITE, CONTENT & UX

For EDL Consulting I strategized the user experience and content of a new Web site for one of the most innovative and fastest-growing IT consultancy firms in the country. The final site leveraged several areas of expertise: Strategy: Before a single element […]

HR CLOUD BRANDING & MESSAGE STRATEGY

For SAAS HR software platform developer/provider HR Cloud, a spinoff of NEOGOV.com, the client needed a branding approach that made its sophisticated, app-based approach seem revolutionary and transformative for its target audience — every enterprise HR manager in America, basically. […]