CITY OF HOPE MARKETING & CREATIVE

I consulted at City of Hope National Medical Center in Duarte, CA, one of the nation’s foremost research and treatment institutions in the fight against cancer and other deadly diseases.  For 6 months, I served as pro tem Executive Director, Creative […]

LRW GLOBAL WEBSITE & CONTENT

Contents White papers: POV PAPER Usable SegmentationsPOV PAPER Show Me The NormsHere’s an example of how bleeding-edge design serves corporate branding.  The user experience of a site can be as compelling a branding statement as any logo or tag line: for […]

Personalization In Practice: My Glimpse into the Future of Fashion at TechStyle

Personalization? Big Data? 1-to-1 engagement? Sure, I’ve heard of them.  I been to this marketing rodeo a few times before, pardner. It’s predictable as clockwork: Every few years, someone will waltz in with an overflacked approach, platform or PPT-friendly pitch […]

SANOFI AVENTIS D.V.T. BLOOD CLOT AWARENESS CAMPAIGN

The setup? That sanofi aventis, manufacturer and marketer of blood clot treatment medication, needed a way to heighten consumer awareness of Deep Vein Thrombosis (and, secondarily, of available treatment regimens), reminding them of the dangers of inactivity and encouraging them to maintain blood mobility. […]

HALLMARK CHANNEL CEDAR COVE INTEGRATED PROGRAM

Help launch the debut season of The Hallmark Channel’s big new show, Cedar Cove, and keep prospective viewers deeply engaged with its characters, storylines and setting through integrated digital, sweepstakes and live event executions! My team created a “virtual Cedar […]

TRISCUIT NATIONAL HOME FARMING PROGRAM

How could we help a brand – in this case, Kraft’s Triscuit — re-position itself and speak to its times in a way that’s also relevant to the brand’s own intrinsic qualities? Kraft/Nabisco wanted to re-position the Triscuit brand, emphasizing how […]

EDL CONSULTING WEBSITE, CONTENT & UX

For EDL Consulting I strategized the user experience and content of a new Web site for one of the most innovative and fastest-growing IT consultancy firms in the country. The final site leveraged several areas of expertise: Strategy: Before a single element […]

LU EXPERIENTIAL SAMPLING BOOTH

Kraft wanted a unique, innovative sampling program that could immerse upscale  U.S. consumers in the delicate goodness of LU, a longstanding French biscuit brand it was bringing to the States. So it was important to Among the concepts I developed […]