B2B Content Marketing Maturing

B2B Content Marketing is Maturing Magnificently

Statistics! Factoids! In the B2B content marketing blogoverse, they’re as nourishing and essential as beer vodka Butterfingers mother’s milk.  There’s a new report, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, presented by MarketingProfs and the Content Marketing Institute (CMI) and sponsored […]

ThinkSmart Content Marketing CS Button

THINKSMART CONTENT, WEBSITE & DIGITAL MARKETING

ThinkSmart is one of the leading lights in the world of workflow automation, competing with Oracle, Ninex and others to deliver greater efficiency and ROI to organizations. In ThinkSmart’s case, that includes government agencies, law firms and legal operations teams, HR, […]

MARIANA IQ CONTENT & DIGITAL MARKETING

MarianaIQ is a Silicon Valley startup founded by some of the leading lights in machine learning and artificial intelligence. Their Cloud-based products allow marketers to integrate A.I.-based “deep learning” capabilities into their digital marketing stack, creating true personalization at each point […]

VENDISYS CONTENT & DIGITAL MARKETING

Vendisys, based in Silicon Valley, provides AI-driven SaaS platform products for “intelligent email prospecting to seek out quality sales leads and help you close more deals, faster.” It’s an exciting company run by some bright people who know the sales and leadgen space. […]

MESSAGE SYSTEMS / SPARKPOST CONTENT MARKETING & COPYWRITING

I’ve spent several years turning out a wide variety of content for industry-leading San Francisco-based email software and services provider Message Systems and its delivery platform spinoff, SparkPost, as part of their extensive content marketing initiative. That includes… Researching, writing and […]

SYMPHONY COMMERCE WEBSITE

For Symphony Commerce, providers of an innovative SaaS end-to-end e-commerce platform, I was called upon to conceptualize and write an entirely fresh website, including working to develop SEO and content architecture strategies. I secured a talented designer to help drive […]

LRW GLOBAL WEBSITE & CONTENT

Here’s an example of how bleeding-edge design serves corporate branding.  The user experience of a site can be as compelling a branding statement as any logo or tag line: for LRW, one of the world’s top marketing research firms, they wanted […]

APPSTER CONTENT MARKETING & COPYWRITING

For the burgeoning Australia/San Francisco-based software development firm Appster, I was solicited to provide blogposts and column-length articles covering various aspects of app development, starting with a particular focus on the impact of wearables like the Apple Watch. These were done […]