It's always a pleasure to work with smart clients. Excuse me if I'm repeating myself, but it's true.
The team at SparkPost (and I) have been excitedly informed that this column in MarTech Today was one of the five top-performing columns for 2016. I'm proud to say I worked on it as a content consultant.
All credit goes to the SparkPost team, starting with Len Shneyder, who really laid out the vision for this piece, and Brent Sleeper, who steered it through to completion. Like I said: Smart clients make the job a pleasure, especially if hitting the mark with killer work is what motivates you to plant yourself in front of the keyboard every day.