Here’s a great post from Mashable about how to leverage social media for acquisition. We like it because it summarizes a lot of what we and others always recommend. Like using search intelligently, using images, and a few extra wrinkles we wish we’d thought of like varying the look and feel of executions between channels, so a user who encounters you on Facebook sees something fresh, rather than the same thing he might’ve just encountered from you on Pinterest.
The best thing we can add? Just get social, as soon as you can. Every tip on Mashable’s list can work for consumer goods and services or for B2B (with modifications). Jump in and commit to social media marketing, and you’ll soon be amazed at how comfortable, efficient and valuable it feels to your business, if you’re following best practices like these!