Here’s a new post at Marketingland.com by a client of mine, Steve Dille of Message Systems. It’s the second in a series that covers the best practices of top email marketers:
This time around, let’s examine a marketer whose name is practically synonymous with email engagement. Ask nearly anyone about which brands’ promotional emails land in their inbox, and there is an excellent chance one of the first names on their lips will be Groupon.
Groupon is a case study in building a business using email. It’s also an example of how a marketer may need to evolve beyond a successful platform or channel as the market evolves around them.
Take a look! Now, more than ever, having the right tools — and the right approach for using them — in your digital marketing arsenal is absolutely crucial, as channels and content proliferate.