Thanks to Content Marketing Institute for the use of the graphic.
Some say there’s a supervolcano under Yellowstone that may erupt at any time. Others say an asteroid might smack into Earth. Or Trump might win a second term. I say, let’s focus our panic on potential disasters that are already […]
800 million monthly active users! 70% of U.S. businesses on the platform! What are you waiting for? Whether you’re starting an account for the first time or shaking the cobwebs off your existing profile, there’s never been a better time […]
Statistics! Factoids! In the B2B content marketing blogoverse, they’re as nourishing and essential as beer vodka Butterfingers mother’s milk. There’s a new report, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, presented by MarketingProfs and the Content Marketing Institute (CMI) and sponsored […]
Every so often, even hard-nosed, metrics-focused, KPI-respecting marketers rush to embrace a sexy new idea that promises breakout results without providing a track record or testing to back up its claims. Why? Because it looks shiny, fresh…potentially world-beating! Innovation doesn’t […]
I’ve witnessed it “on the ground,” so to speak. More clients are asking for more B2B content projects, and for more varied ways to implement B2B content marketing. That anecdotal experience is backed up by the research. Let’s start with […]
Heyyyyyy, I just know you’re positively priapic about trying out that sexy new marketing platform. You know the one, soooooo new for 2017 (and beyond!), so bleeding-edge it ought to come with a box of Band-Aids. Shimmering with platinum-plated potential. […]
They’re now, they’re wow. They might also be why your B2B content isn’t performing the way you expect.
According to a new survey of marketing leaders worldwide, artificial intelligence (AI) is expected to have an impact. But they think it’ll take a while.The April 2017 survey was by Salesforce, and respondents said they expected improvements in efficiency and […]
Coming soon to a fall network schedule.