I’ve witnessed it “on the ground,” so to speak. More clients are asking for more B2B content projects, and for more varied ways to implement B2B content marketing. That anecdotal experience is backed up by the research. Let’s start with […]
Heyyyyyy, I just know you’re positively priapic about trying out that sexy new marketing platform. You know the one, soooooo new for 2017 (and beyond!), so bleeding-edge it ought to come with a box of Band-Aids. Shimmering with platinum-plated potential. […]
They’re now, they’re wow. They might also be why your B2B content isn’t performing the way you expect.
According to a new survey of marketing leaders worldwide, artificial intelligence (AI) is expected to have an impact. But they think it’ll take a while. The April 2017 survey was by Salesforce, and respondents said they expected improvements in efficiency […]
Coming soon to a fall network schedule.
Here’s an infographic drawn from a new study, CMO Insights on the Journey Towards Digital Agility, compiled by The CMO Club, Oracle Marketing Cloud and Accelent Consulting. The research digs into how blue-chip CMOs are making their companies more nimble and […]
Is content marketing a focus of successful B2B companies? Sure; it’s one of the insights delivered in this rather comprehensive study from Mattermark and Drift, dissecting the success factors behind the 50 fastest-growing B2B enterprises. But I’ll let the slideshow speak for itself. […]
Does your B2B content suck? If you’re not sure, there are some dead giveaways for B2B content suckitude. If you spot any of the following in your own content, it’s a good bet it meets the craptent standard. So it’s not doing what effective […]
It’s always a pleasure to work with smart clients. Excuse me if I’m repeating myself, but it’s true. The team at SparkPost (and I) have been excitedly informed that this column in MarTech Today was one of the five top-performing columns for […]
This holiday, season — or for the entire year, apparently — the most-shared online ad was a production of U.K. department store John Lewis, featuring a doggy named Buster. According to Ad Age, Buster topped the viral video charts for 2016, […]