THE RIGHT TOOLS FOR CONNECTING WITH CLIENTS AND CANDIDATES
If you're a staffing firm or human resources services consultant, you want the services of a marketing, content and design consultant who's an expert in your category - and that's exactly the expertise I've provided for dozens of staffing and H.R. industry firms over the years.
I'm so certain I'll improve your marketing - quickly and cost-effectively - that I offer a free marketing audit and benchmarking study to clients who contact me about their needs.
BOLD BRANDING THAT BUILDS YOUR BOTTOM LINE
As the staffing and H.R. industry evolves, as social media and mobile platforms become critical to your success, and the very shape of the job market changes, it's more important that ever to stand out to both clients and candidates.
Your biggest stride toward success in a very competitive category? You want a dynamic brand identity and a savvy marketing strategy that empowers you to...
ATTRACT THE BEST CANDIDATES
Your lifeblood? Attracting and delivering the qualified individuals you need to meet your clients' demands, whether you're filling C-level positions at the apex of a company or delivering temp and contingency admins and seasonal staff.
CAPTURE NEW CLIENTS
It's all in the presentation: whether you're in H.R. outsourcing, talent acquisition, background checking or another realm of staffing services, you need to impress clients with a powerful, on-the-mark brand, website and communications suite that speaks to their exact needs.
GROW YOUR MARKET PRESENCE AND REPUTATION
A strong brand, a conversion-driving website and a consistent content marketing and social media outreach, efficiently integrated, will grow your firm's brand reach in your market, engage local and industry media, and build the kind of word-of-mouth awareness that positions you as a staffing leader for enterprises and jobseekers alike.
YOUR BEST RESOURCE FOR MARKETING HUMAN RESOURCES
The advantages I bring to your staffing or H.R services firm?
- Decades of B2B/B2C marketing expertise, including many years years of providing specialized branding and marketing solutions to staffing firms just like yours.
- On-call consultation: I'm on call and always accessible, whether to plan strategy or handle a sudden emergency.
- An extraordinary network: Through me, you'll have access to the best designers, developers, printers, video and event vendors around.
- Real ROI and analytics: More than create an effective website or social media push, I'll provide the metrics and reporting that demonstrates success or guides re-strategizing.
Check out my Services and Case Studies below, and contact me today for a free marketing audit & benchmarket study of your present branding, website, digital marketing and advertising!
I'll apply 20+ years of B2B branding expertise, including a decade's worth of work on behalf of recruitment, staffing and H.R.-associated firms, to create your unique branding, tag line, elevator speech or positioning platform.
What channels work best in your market? What's the best segmentation or keywording strategy? Should you use newsletters, explainer videos, referral rewards? I'll help you decide the cost-effective tactics that work best.
WEBSITES & ONLINE
As I've done for dozens of other clients, I'll turn your website into an inbound marketing engine designed to drive conversions, whether it's capturing eligible candidates or new assignments from new clients.
CONTENT & SOCIAL
Your content marketing and social media marketing will amp up your firm's visibility and inbound traffic through best-in-class content and opportunistic social media strategies.
It's the cornerstone of candidate and client retention: I'll help you create impactful email campaigns and newsletters that offer real value and drive engagement with your website and your brand.
Whether it's a company brochure, one-sheet, media kit, trade show display or other element, I provide writing, design and vendor supervision that make it on-brand and headache-free.