ABOUT ME

Put decades of award-winning, ROI-focused content, branding and creative expertise to work on behalf of your brand.

michael-semer-portrait-square-small-roundedFOR BRAND BUILDING: I help smart, idealistic marketers and entrepreneurs build authentic, bold and impactful brands.  Then I help them leverage those brands to build their bottom line.


FOR BUSINESS BUILDING: Here's a question I love to hear from clients: 'What about results?' Check my case studies. You'll see results in every marketing and content channel, for brands and businesses of every size and segment.


FOR THE FUN OF IT: My job? Make clients happy. Not just with R.O.I., but with the motivation and inspiration that powerful branding, marketing, content and brainstorming bring to any enterprise. I've done it for some of the biggest and smartest clients around for 25+ years.


BREADTH + DEPTH

Need top-down perspective or nuts-and-bolts execution?Dollar Arrow 

I'll give you both, with absolute professionalism and a focus on hitting your KPIs and objectives.

Working for exacting B2C and B2B clients like Coca-Cola, Frito-Lay, Microsoft, Procter & Gamble, BigMachines, as well as startups and entrepreneurs who need ROI from every dollar, means every marketing tactic or content element I craft has to deliver.

MY TRACK RECORD

I earned my stripes developing innovative branding and integrated marketing programs for clients like Frito-Lay, Pepsi, Coca-Cola, Kraft, P&G, Unilever, Microsoft, Anheuser-Busch, Ford, GM, Discovery Networks and many more.


I honed my craft working at blue-chip agencies like Tracy-Locke, EuroRSCG Impact, Momentum, 141 Worldwide and Frankel/Arc, winning multiple industry awards like the One Show and BAA Reggies.


I focus that expertise on the challenges confronting small to mid-sized enterprises and startups, not just big brands, helping them develop strategies and tools that put them on equal footing with larger competitors.


I never stop exploring: Born a gearhead (in Detroit!), I'm a compulsive autodidact and media nerd with interest in every area of business, tech, science and culture, and a proud graduate of Michigan State University.

 

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