WHITE PAPERS & eBOOKS

Make sure your next white paper or ebook engages, informs...and helps lock up a sale!
SEE MY WHITE PAPER & EBOOK EXAMPLES

Today, most B2B buyers scour the web for content to help them make purchase decisions:
  • 70-90% of their decision-making journey happens before they ever contact a sales rep.1
  • 90% of buyers say online content impacts their buying decisions.2
  • 57% of B2B marketers rate white papers as an effective content marketing tactic, and 55% say the same about eBooks.3

White papers and eBooks are essential to catching their eye and winning their business, especially if you're a technology, B2B, healthcare or professional services enterprise. 

When you eteaser_illustrationngage me, you'll benefit from the same ROI-driving writing and content design skills I've provided to marketeres in segments ranging from research science to artificial intelligence, email marketing, human resources, and more.

Together, we'll ensure your next white paper or ebook follows the winning principles that help turn prospects into customers.

USEFULNESS · By making it truly useful and informational, you satisfy a buyer's #1 requisite for B2B content.

AUTHENTICITY · It'll avoid the kind of hard-sell slant that dooms other content; today's prospects are searching for information, not salesmanship, and factual and evidence-based education or instruction, not opinion or proselytizing.

WELL-DESIGNED · Good content should be well-designed, leveraging layout and graphic best practices that make it a pleasure to read -- and a pleasure for the reader to share with other potential customers, too.

AUTHORITY · I'll help you show thought leadership without resorting to braggadocio or puffery, by making certain your document is smart, clear, direct and engaging in how it states its case, explains its lessons or offers its insight.

Take a look at the examples shown below, and contact me to discuss your next white paper or ebooks need!

1Forrester • 2CMO Council • 3Content Marketing Institute & Marketing Profs