Project name:

ANIMAL PLANET PUPPY BOWL X FANTASY GAME

Project description:

Discovery Networks and Animal Planet called on my team at The Regan Group to put a little more bite in the Puppy Bowl, their adorable version of the “other” big game.…

We came up with the first-ever interactive fantasy game to drive tune-in and engage viewers for Puppy Bowl X (2014), creating a live “second screen” experience that allowed users to…

  • Browse through puppies and add them to their team
  • Share their puppy team with friends
  • Compare their team’s “score” to those of Facebook friends who participated
  • On game day, users received multiple notifications reminding them to watch the game and check their team’s performance
  • The platform TRG created helped Animal Planet’s ad sales team land a Puppy Bowl a marquee sponsor (AT&T) just before it launched
  • 12,269 teams were created, with 102,661 page views…and the Puppy Bowl itself saw a record 13.5MM viewers!

Animal Planet