CASE STUDY DESCRIPTION:
For L.A.-based experiential marketing agency Attack! Marketing, I helped develop a strategy allowing them to merchandise a “new” category of integrated marketing: Presence Marketing.
- To justify this innovation to clients, I laid out its definition, attributes, and found the corroborating content and case studies that put “meat” on its bones.
- This was a thought leadership effort, in large part, staking out a proprietary and viable new model for one-to-one engagement with consumers that we proved could have tangible effects on sales lift and brand growth.
- The presentation, customized as a “roadshow seminar” for client and conference audiences, delivered immediate results, winning a large-scale, long-term pilot program from a major global CPG marketer.