CASE STUDY:

AYSO #SOCCERFEST2014 WORLD RECORD EVENT

CASE STUDY DESCRIPTION:

Get the word out about the American Youth Soccer Organization’s 50th Anniversary, with a unique event that would engage families nationwide.

  • My team at The Reagan Group helped AYSO set the first world record for the Biggest Pick-up Soccer Game on Earth on Saturday, May 3, as 14,628 youth soccer players in nearly 140 communities across the U.S. joined up to celebrate!
  • We were partnered with AYSO from start in helping to find sponsors and partners for the event, distributing PSAs, and staffing and executing it
  • Brand Ambassadors handed out thousands of samples of Dole products, too, as part of the event sponsorship strategy the agency helped pull together.
  • It’s just the first of several programs the agency was involved in as part of an overall strategy to get people to help celebrate an organization and a cause that have created enormous good in communities coast to coast.

AYSO