CASE STUDY DESCRIPTION:
Work done while working in my own design/advertising practice in Dallas, Texas. For this regional surgical practice, we developed a complete branding and collaterals suite, as well as a series of print ads like this example, run in magazines and newspapers alike, from Texas Monthly to the Dallas Morning News.
Our target audience were sixtysomething Medicaid recipients, back in the early days of lens implant surgery, so the appeal was reassuring, empathetic and non-technical.
Note the small map – we used an eyechart “E” as a witty graphic element across multiple touchpoints.