Project name:

CITY OF HOPE MARKETING & CREATIVE

Project description:

I consulted at City of Hope National Medical Center in Duarte, CA, one of the nation’s foremost research and treatment institutions in the fight against cancer and other deadly diseases.  For 6 months, I served as pro tem Executive Director, Creative Planning & Strategy.

SEE WORK SAMPLES AND COMPLETE PROGRAM DETAILS

My accomplishments there included…

  • Reworking their entire website’s primary content (180+ pages) to be branding and SEO-compliant, and advising on UX/UI enhancements to align to new branding and with content/inbound marketing best practices.
  • Developing new design/writing guidelines for content.
  • Managing outside agencies and consultants on inbound marketing implementation, including persona development and platform evaluation.
  • Creating their first integrated content calendar to drive cross-team integration across web, social media and other content implementations.
  • Leading re-design and editing for donor communications, including their donor magazine, CityNews.
  • Revamping the internal creative studio and establishing newer, more efficient intake and delivery processes.
  • Implementing their first awareness-targeted email campaign to drive virality and nationwide visibility.
  • Writing scores of content, advertising and marketing elements, from patient education brochures to videos, ads, email newsletters and more.
  • Developing various stakeholder and internal communications campaigns, such as this one for their Advance Directive initiative: