Project name:


Project description:

Marketer, market thyself.  Or at least come up with better branding for your agency.

That’s what I suggested to Snap! Marketing, an experiential/engagement agency where I became the creative lead: to present itself as a worthy marketing partner to blue-chip accounts, it needed a blue-chip identity that was reflective of being able to play at a higher level.

  • I developed a name and brand platform that belonged to a full-service shop capable of real partnership, not to a vendor-level entity.
  • The name we arrived at, Escalate, reflected not just a new brand promise to clients, but also served as the name for a proprietary internal process for arriving at insights and activation.

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