CASE STUDY DESCRIPTION:
Communicate the “affordable style” of the Ford Fusion and couture rental website Rent the Runway via a truly hands-on experiential encounter with both brands!
- My team put together a program that targeted stylish women coast-to-coast by hosting elegant outdoor “Test Drive Style” pop-up events in NYC and LA
- We used high-traffic venues – Columbus Circle in New York and the Americana at Brand in Los Angeles
- The Ford Fusion experience including a guided walk-around, in-car experience and an Active Park Assist demonstration
- In-car photo booth that could post to social feeds
- The Rent The Runway styling station included dresses, accessories and changing rooms
- Also had a manicure station and refreshment station
- A positive, high-traffic program that drove viral buzz far beyond its actual footprint!