CASE STUDY:

HUAWEI & MARVEL THOR 2 GIFT-WITH-PURCHASE PROMOTION

CASE STUDY DESCRIPTION:

We needed to help Huawei promote their Q4 sales of Huawei Vitria and Huawei Prism II phones at participating retailers via a partnership with Marvel Studios.

  • My team put the hammer down – as we partnered Huawei Device USA and Marvel’s Thor: The Dark World via the digital “Make it Possible Holiday Campaign” gift-with-purchase promotion
  • Consumers who bought the phones were encouraged to visit our microsite and authenticate their identity via Facebook, Twitter, Foursquare or Google+ to register
  • Then, after sending their phone receipt to Huawei, they got one of the following:
    • An exclusive Thor: The Dark Worldfootage download
    • Exclusive Thor: The Dark World merchandise
    • A reward code valid for a pair of Thor: The Dark Worldmovie admission
  • Our microsite included a clip from the movie, plus an opt-in to get news from  Huawei Device USA and Marvel, social following links and social sharing functionality

Huawei