Project description:
We needed to help Huawei promote their Q4 sales of Huawei Vitria and Huawei Prism II phones at participating retailers via a partnership with Marvel Studios.
- My team put the hammer down – as we partnered Huawei Device USA and Marvel’s Thor: The Dark World via the digital “Make it Possible Holiday Campaign” gift-with-purchase promotion
- Consumers who bought the phones were encouraged to visit our microsite and authenticate their identity via Facebook, Twitter, Foursquare or Google+ to register
- Then, after sending their phone receipt to Huawei, they got one of the following:
- An exclusive Thor: The Dark Worldfootage download
- Exclusive Thor: The Dark World merchandise
- A reward code valid for a pair of Thor: The Dark Worldmovie admission
- Our microsite included a clip from the movie, plus an opt-in to get news from Huawei Device USA and Marvel, social following links and social sharing functionality
