CASE STUDY:

KRAFT CHEESE 100th ANNIVERSARY DIGITAL PROMOTION

CASE STUDY DESCRIPTION:

For Kraft Cheese’s 100th anniversary, they wanted to break the mold and signify the event with a breakthrough (for them, at least) promotional concept.

  • I pitched executing their their first-ever online promotion, a match-and-win game where spelling “KRAFT” using onpack seals was good for a $100,000 payday.
  • Thank God for slippage!
  • Pictured: an example of some of the point-of-sale in support of the program.

Kraft 100th