CASE STUDY DESCRIPTION:
For Kraft Cheese’s 100th anniversary, they wanted to break the mold and signify the event with a breakthrough (for them, at least) promotional concept.
- I pitched executing their their first-ever online promotion, a match-and-win game where spelling “KRAFT” using onpack seals was good for a $100,000 payday.
- Thank God for slippage!
- Pictured: an example of some of the point-of-sale in support of the program.