CASE STUDY DESCRIPTION:
Get shoppers in Denver excited and aware of the opening of a long-awaited new Macy’s store…and to help them embrace the changeover of local stores like Foley’s to the Macy’s brand.
- What’s the best way to open a Macy’s? Or get people excited about how Macy’s was coming to Denver after acquiring a number of entrenched local department store?
- Leverage a tradition that goes back a long time with the Macy’s brand – throw a parade!
- Or, to be more accurate, we came up with a “street dancing” event featuring brand ambassadors who performed dance routines, a double-decker bus, music, gifts, and general energy and excitement to engage and enthuse consumers.
- The event included drive-to-store promotional instant win handouts as well…and a general sense of fun and celebration that got consumers excited about Macy’s coming to Colorado.