Context: Microsoft MSN was sponsoring the NYC Marathon, an event supported by three months of heavy advertising, PR and event marketing.
Our challenge at 141 Worldwide? Create an online marketing program that could integrate all elements of the event , while also showing off the client’s bleeding-edge technological capabilities.
- Strategy: I led development of a MSN-NYC promotional website delivering unprecedented amounts of real-time event data to visitors and marathon fans
- This was integrated it with on-the-ground engagement at and around the event including viewing areas, reception lounges, product presence and more.
- The website included 120 pages of content, tracking the runners in realtime. This was a first.