Project name:

NBC & RUFFLES SNL GUYS GIVEAWAY

Project description:

When NBC, SNL and Frito-Lay/Ruffles teamed up to reach a young male audience, the asked TRG to develop a digital sweepstakes that made an even bigger star of brand “spokesguy” Ruff McThickridge.

My team and I delivered a completely turnkey program where we handled all phases of execution:

  • Administered the program from start to finish
  • Designed/produced the promotional microsite, which worked across mobile and desktop devices
  • Dealt with all back-end/functionality matters, including hosting architecture and other technical specifics
  • Created rules and regulations, including legal review of the promotion
  • Acted as liasion for all consumer inquiries around the promotion
  • Created and deployed all emails to entrants
  • Identified, notified and verified winners and managed all legal/documentation followup
  • Handled all prize fulfillment

SNL RUFFLES