CASE STUDY DESCRIPTION:
When NBC wanted to give fans of The Voice their own voice in a strategic partnership promotion with Sprint, TRG created a “Framily Sweepstakes” they could enter via microsite, social media, desktop or mobile.
- Viewers were asked to create a short video explaining which artist they’d want in their “Framily” and enter it…
- At microsite — by posting their video at our special TRG-created microsite
- Via Twitter – by following The Voice on Twitter, then posting their video along with the hashtag #VoiceConnect
- Via Instagram — by posting their video with the hashtag #VoiceConnect
- One lucky “Top Fan” won a VIP trip for two to attend a taping of the show, go backstage, and was featured in a special Tweet from @NBCTheVoice.