CASE STUDY DESCRIPTION:
Nur Advisors was an international finance consultancy and executor of sharia-compliant investment practices in many overseas financial markets, especially in the developing world, and sought to raise its visibility via a website, revised branding, colllaterals and print ads.
- The key was to position Nur Advisors as being possessed of erudition not found among larger or more diversified competitors.
- I provided a new tag line and message strategy for Nur, in addition to writing all their materials.
- Here are some of the elements we created, including a full-page ad created for runs in The Economist and other financial pubs, along with the website I wrote and optimized for SEO/SEM and UX.