CASE STUDY DESCRIPTION:
For NuTone and Hawthorne Direct, I scripted a series of direct sales TV and radio concepts; this was the one that finally was bought and produced, advertising the ease of installation for their new line of replacement bathroom fans.
Sexy stuff, right? But like most good direct, it does its job in a very methodical manner, and moves the needle on sales.
It’s a pretty basic example of “say it, show it, super it” with the small but memorable hook of having our spokesperson magically appearing from inside the bathroom mirror.