CASE STUDY DESCRIPTION:
For Promise House, a Dallas youth shelter, I provided copywriting, P.R. support and branding consultation services; here’s an excerpt from the pictured brochure.
TONIGHT, THE PROMISE OF TOO MANY YOUNG LIVES IS LOST ON THE STREETS. They’re kids who are the victims of family crises, of personal stresses — even physical or sexual abuse — that make them take to the streets. But there aren’t any better alternatives there. Instead, they find dangers like drugs, prostitution, crime, violent behavior and chronic homelessness.
As the only free private shelter in Dallas County, Promise House gives kids a safe alternative to the streets. Founded in 1984 as an outreach program of Lovers Lane United Methodist Church and now an independent organization licensed by the state, it provides a stabilizing force for trouble youths, while offering discipline, education and therapeutic counseling that help them toward a positive future.