Create a brand-focused website and content for Strategic Hotels & Resorts, an owner/operator of plush luxury lodging and vacation establishments
- Create a site, StrategicHotels.com, with exactly the kind of elegance and cool stylishness as their properties.
- That started with a “tactile” look that utilized different bespoke backgrounds on each page: a “leather door” for the home page, ebonized wood, flocked velvet, etc.
- The graphic at upper right on each page was a slow and subtle animation of their properties, framed within a stylized interpretation of a globe’s meridian sections.
- Tag line and content reflected that high-end elan throughout the site.