The goal? Create a social sharing strategy to drive followers and Facebook buzz for restaurant chain Villa Fresh Italian Kitchens.
- Entrants increased their chance of winning by getting their Facebook friends to enter, and “board their gondola.”
- It was hosted via a Facebook tab, and supported with in-store POS, weekly eCRM mailings, Facebook posts and more.
- Users could check their “gondolas” regularly to see which friends had opted-in.
- The most successful promotion ever to that date for Villa, it saw 9,150 total entries, 9,057 new Facebook LIKEs and 435,005 total impressions!