Project description:
Give a social media marketing startup the tools and branding necessary to get its story out.
- For this VC-funded startup, bringing a powerful SMM business intelligence/lead generation tool to market, I did the whole nine yards — branding and ‘elevator pitch’ development, branding guidelines, UX and even app development direction, and a Web and inbound lead-gen program featuring white paper blogposts I’ve authored like the one below.
- An affiliate program will support traffic through sites which provide high-value content focused on the analytics of mining the social graph, social graph mapping, SMM best practices and more.
