Do you know the “velvet rope” analogy in sales? First time I came across it was years ago, in an old edition of Michael Port’s Book Yourself Solid. It’s not about getting past somebody’s velvet rope to make a sale. […]
Can you imagine a patient blurting this out as they’re getting wheeled into surgery? “You know, Doctor, I know you say it’s my left kidney that has to come out, but…and bear with me here…what if we went with the […]
Good guidance by my colleague and friend Rodrigo Espinosa, reposted with permission from The Agency Post. See the original post here and view his impressive bio at the end of this post. If people tell you it’s easy, they have either never […]