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Agency Business

The Six Costs of a Crappy Client

August 17, 2015August 3, 2016 Michael Semer

Do you know the “velvet rope” analogy in sales? First time I came across it was years ago, in an old edition of Michael Port’s Book Yourself Solid.It’s not about getting past somebody’s velvet rope to make a sale. It’s […]

 Design, Humor, Marketing, Strategies & Insights  Agency Business, Entrepreneurship, Life, Marketing  Leave a comment

What’s Wrong With Chartreuse? 7 Tips For Negotiating Awful Creative Input

August 13, 2015August 24, 2015 Michael Semer

Can you imagine a patient blurting this out as they’re getting wheeled into surgery?”You know, Doctor, I know you say it’s my left kidney that has to come out, but…and bear with me here…what if we went with the spleen, […]

 Company Culture, Creativity, General  Agency Business, Creativity  1 Comment
4 Keys to Building a Truly Great Agency

This Is No Hobby: 4 Key Drivers for Building a Truly Great Agency

October 23, 2014 Michael Semer

Good guidance by my colleague and friend Rodrigo Espinosa, reposted with permission from The Agency Post.  See the original post here and view his impressive bio at the end of this post. If people tell you it’s easy, they have either never […]

 Company Culture, Strategies & Insights  Agency Business, Entrepreneurship, Marketing  Leave a comment

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