Personalization? Big Data? 1-to-1 engagement? Sure, I’ve heard of them. I been to this marketing rodeo a few times before, pardner. It’s predictable as clockwork: Every few years, someone will waltz in with an overflacked approach, platform or PPT-friendly pitch […]
At SXSW a few years ago, Oreo delivered a buzzworthy installation that was typically Oreo: its Trending/Vending Machine was inventive, entertaining, smart. By combining 3D printing with functionalities of a Twitter vending machine, the brand seized on two hot trends […]
The announcement that our mayor here in Chicago, Richard M. Daley, had decided to not seek re-election to the job he’s held for six terms made me wonder about the relationship between a strong leader of any organization and the […]
The brand mark that was quickly trotted out to merchandise the merger of United Airlines with Continental is one of the most ham-handed executions we’ve ever seen, ever. And the rationale — or lack thereof — behind it is indictable […]
When you’re considering branding or re-branding your enterprise, don’t just consider its impact on the marketplace, prospects, media or public. In fact, a good case should be made that you ought to consider your internal audience first, or at least […]