An Infographic History of Content Marketing
Thanks to Content Marketing Institute for the use of the graphic.
Content Marketing
B2B Content Marketing is Maturing Magnificently
Statistics! Factoids! In the B2B content marketing blogoverse, they’re as nourishing and essential as beer vodka Butterfingers mother’s milk. There’s a new report, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, presented by MarketingProfs and the Content Marketing Institute (CMI) and sponsored […]
B2B Content Marketing Is (Maybe) Becoming King
I’ve witnessed it “on the ground,” so to speak. More clients are asking for more B2B content projects, and for more varied ways to implement B2B content marketing. That anecdotal experience is backed up by the research. Let’s start with […]
Video: 5 Signs Your B2B Content Sucks
They’re now, they’re wow. They might also be why your B2B content isn’t performing the way you expect.
Marketers Await AI’s (Eventual) Impact
According to a new survey of marketing leaders worldwide, artificial intelligence (AI) is expected to have an impact. But they think it’ll take a while.The April 2017 survey was by Salesforce, and respondents said they expected improvements in efficiency and […]
Content Marketing Is Driving B2B Growth
Is content marketing a focus of successful B2B companies? Sure; it’s one of the insights delivered in this rather comprehensive study from Mattermark and Drift, dissecting the success factors behind the 50 fastest-growing B2B enterprises. But I’ll let the slideshow speak for itself.
5 Certain Signs Your Content Sucks
Does your B2B content suck? If you’re not sure, there are some dead giveaways for B2B content suckitude. If you spot any of the following in your own content, it’s a good bet it meets the craptent standard. So it’s not doing what effective […]
This Content Project Was a Top 5 Performer!
It’s always a pleasure to work with smart clients. Excuse me if I’m repeating myself, but it’s true.The team at SparkPost (and I) have been excitedly informed that this column in MarTech Today was one of the five top-performing columns for 2016. […]
Why Put a Content Provider On Retainer?
Content marketing is where companies – B2B and B2C alike – are now stacking their efforts and budgets. Hey, why not? Content marketing simply works, when done right.1And as a content resource and strategist, it’s where I’ve found the most challenging, interesting and, […]
Watch Me Content-ificate With AccelerateB2B!
Watch me pontificate on B2B content marketing and its future prospects in this (mercifully brief?) segment on AccelerateB2B, hosted by the inestimable Dominic Caterbury of TurbineB2B!