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Creativity

This Holiday, You Can’t Beat a Boxer

December 26, 2016December 28, 2016 Michael Semer

This holiday, season — or for the entire year, apparently — the most-shared online ad was a production of U.K. department store John Lewis, featuring a doggy named Buster. According to Ad Age, Buster topped the viral video charts for 2016, and […]

 Content / SMM, Content Marketing, General, Web / Online  Animals & Children, Creativity, Digital Marketing

Failing Forward: How To Succeed By Screwing Up

June 14, 2016September 13, 2016 Michael Semer

I’ve always been fascinated by the inventive process. Especially by how iterative it is. How great ideas don’t always jump out at you, but arrive at the the end of a long process where you might have chased down a […]

 Creativity, Strategies & Insights  Creativity, Innovation

Leading a Brainstorm? Then You’re Doing It Wrong.

September 29, 2015August 2, 2016 Michael Semer

I recently had the pleasure of facilitating a couple of brainstorms with the team at The Great Company, a dynamic organization that’s changing the way Los Angeles-based creatives in the media community work, collaborate and office together.Confidentiality prevents me from getting into detail […]

 Brainstorming & Ideation, Strategies & Insights  Brainstorming, Creativity, Culture

What’s Wrong With Chartreuse? 7 Tips For Negotiating Awful Creative Input

August 13, 2015August 24, 2015 Michael Semer

Can you imagine a patient blurting this out as they’re getting wheeled into surgery?”You know, Doctor, I know you say it’s my left kidney that has to come out, but…and bear with me here…what if we went with the spleen, […]

 Company Culture, Creativity, General  Agency Business, Creativity  1 Comment

Does Your Big Marketing Idea Look Good In White?

January 28, 2015August 8, 2016 Michael Semer

I never cared for white cars.I think it was a Midwest thing. Winter slush puts too much spackle on a clean finish. Greys or taupe or certain blues were better.That, or how it made a car look fleetish. Official.  God help you […]

 Creativity, Strategies & Insights  Creativity, Design, Marketing  Leave a comment

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