Humor
Welcome to a Drone-vertising Tomorrow
It happened last year. Maybe you saw it mentioned in the marketing trades. Maybe you didn’t. But in NYC, the nexus of the P.R. stunt universe, an artist-hacker-technovandal by the handle of KATSU tagged a billboard using a drone. His […]
The Reign Will Never End: The Purple (Branding) Power of Prince
I’ll state the obvious: the man knew how to work a personal brand, all right. How much of that had to do with his soulful, holistic expression of self, of the artist he was and the artist he had ambitions […]
Branding Theft? Investigate “The Case Of The Taken T”!
THE CREATIVE CRIMES FILES – EPISODE: THE CASE OF THE TAKEN T FADE IN: Night in a squad room, a bullpen that’s more Law & Order than Hawaii Five-O (the new one, not the good one) — no giant flatscreens […]
Managing Brand Image & the Napoleon Problem
How tall was Napoleon Bonaparte? It’s not a question about history as much as it’s a question about branding. Today, consumer and B2B brands are faced with how to manage their brands in a social media world. Read More
10 Things To Not Hand Out this Halloween
This Halloween, as a service to yourself and others, please avoid handing these items out to unwary trick-or-treaters: