Every so often, even hard-nosed, metrics-focused, KPI-respecting marketers rush to embrace a sexy new idea that promises breakout results without providing a track record or testing to back up its claims. Why? Because it looks shiny, fresh…potentially world-beating! Innovation doesn’t […]
It’s so much fun to work with smart people. Really smart people. The kind who compulsively innovate. Who move the rest of us forward.Like the guy in this video, Venkat Nagaswamy, founder/CEO of MarianaIQ. A firm I’m very, very happy to claim as […]
Personalization? Big Data? 1-to-1 engagement?Sure, I’ve heard of them. I been to this marketing rodeo a few times before, pardner.It’s predictable as clockwork: Every few years, someone will waltz in with an overflacked approach, platform or PPT-friendly pitch that’s disruptive, […]
I’ve always been fascinated by the inventive process. Especially by how iterative it is. How great ideas don’t always jump out at you, but arrive at the the end of a long process where you might have chased down a […]
It happened last year. Maybe you saw it mentioned in the marketing trades. Maybe you didn’t.But in NYC, the nexus of the P.R. stunt universe, an artist-hacker-technovandal by the handle of KATSU tagged a billboard using a drone.His target was […]
There’s a craving for disruption nowadays. It’s why practitioners of innovation, or just clever hyperbole, label themselves as disruptors, even without the bona fides. Because there’s better press in it. Because consumers are increasingly on the lookout for disruptive tech, products and brands. Disruption is […]
Nowadays, the “personality quiz” is big in Facebook marketing. Every digital strategy brainstorm I attend starts out with a list of default tactics, and we know at least a couple will make the final pitch. The personality quiz? A lock.When […]
Austrian architecture firm Coop-Himmelblau has designed a Snuggie-like piece of clothing that jams the wearer’s phone, effectively rendering him invisible. The Jammer Coat shields the phone from wireless signals, so the device becomes undetectable to things like search engines or […]
This very clever outdoor ad from Sweden leverages technology to “transcend the limits of the medium,” as one blogger at Mashable put it. But we’d argue that it doesn’t transcend those limits nearly enough…which points to the difference between simply […]
At SXSW a few years ago, Oreo delivered a buzzworthy installation that was typically Oreo: its Trending/Vending Machine was inventive, entertaining, smart. By combining 3D printing with functionalities of a Twitter vending machine, the brand seized on two hot trends […]