The brand mark that was quickly trotted out to merchandise the merger of United Airlines with Continental is one of the most ham-handed executions we’ve ever seen, ever.  And the rationale — or lack thereof — behind it is indictable […]

When you’re considering branding or re-branding your enterprise, don’t just consider its impact on the marketplace, prospects, media or public.  In fact, a good case should be made that you ought to consider your internal audience first, or at least […]