Every so often, even hard-nosed, metrics-focused, KPI-respecting marketers rush to embrace a sexy new idea that promises breakout results without providing a track record or testing to back up its claims. Why? Because it looks shiny, fresh…potentially world-beating! Read More
I’ve witnessed it “on the ground,” so to speak. More clients are asking for more B2B content projects, and for more varied ways to implement B2B content marketing. That anecdotal experience is backed up by the research. Let’s start with […]
According to a new survey of marketing leaders worldwide, artificial intelligence (AI) is expected to have an impact. But they think it’ll take a while. The April 2017 survey was by Salesforce, and respondents said they expected improvements in efficiency […]
Does your B2B content suck? If you’re not sure, there are some dead giveaways for B2B content suckitude. If you spot any of the following in your own content, it’s a good bet it meets the craptent standard. So it’s not doing what effective […]
Personalization? Big Data? 1-to-1 engagement? Sure, I’ve heard of them. I been to this marketing rodeo a few times before, pardner. It’s predictable as clockwork: Every few years, someone will waltz in with an overflacked approach, platform or PPT-friendly pitch […]
How can you build a content publishing capability at your company? It’s not that hard. In fact, there’s a model out there that’s already been getting the job done for a couple hundred years. I can’t take credit for that insight. That […]
When it comes to content marketing, let’s lay to rest any notion it’s just an option if you want to run a successful B2B enterprise. It’s absolutely mandatory, and if the following stats won’t convince even the most Neanderthal CEO of that…well, I don’t […]
See the picture above? I’ve got one question: What is this? It’s a trade show display. Right? Because the only other guess I can muster? It’s a midway attraction you’d find during red light district carny night in Amsterdam. This was apparently […]
Content marketing? Do I really need it? If you’re running the marketing and leadgen operations at an SMB, that thought has probably crossed your mind. You might have also figured that, well, maybe you’re not the biggest brand on the […]
It happened last year. Maybe you saw it mentioned in the marketing trades. Maybe you didn’t. But in NYC, the nexus of the P.R. stunt universe, an artist-hacker-technovandal by the handle of KATSU tagged a billboard using a drone. His […]