According to a new survey of marketing leaders worldwide, artificial intelligence (AI) is expected to have an impact. But they think it’ll take a while. The April 2017 survey was by Salesforce, and respondents said they expected improvements in efficiency […]
Does your B2B content suck? If you’re not sure, there are some dead giveaways for B2B content suckitude. If you spot any of the following in your own content, it’s a good bet it meets the craptent standard. So it’s not doing what effective […]
Personalization? Big Data? 1-to-1 engagement? Sure, I’ve heard of them. I been to this marketing rodeo a few times before, pardner. It’s predictable as clockwork: Every few years, someone will waltz in with an overflacked approach, platform or PPT-friendly pitch […]
How can you build a content publishing capability at your company? It’s not that hard. In fact, there’s a model out there that’s already been getting the job done for a couple hundred years. I can’t take credit for that insight. That […]
When it comes to content marketing, let’s lay to rest any notion it’s just an option if you want to run a successful B2B enterprise. It’s absolutely mandatory, and if the following stats won’t convince even the most Neanderthal CEO of that…well, I don’t […]
See the picture above? I’ve got one question: What is this? It’s a trade show display. Right? Because the only other guess I can muster? It’s a midway attraction you’d find during red light district carny night in Amsterdam. This was apparently […]
Content marketing? Do I really need it? If you’re running the marketing and leadgen operations at an SMB, that thought has probably crossed your mind. You might have also figured that, well, maybe you’re not the biggest brand on the […]
It happened last year. Maybe you saw it mentioned in the marketing trades. Maybe you didn’t. But in NYC, the nexus of the P.R. stunt universe, an artist-hacker-technovandal by the handle of KATSU tagged a billboard using a drone. His […]
Do you know the “velvet rope” analogy in sales? First time I came across it was years ago, in an old edition of Michael Port’s Book Yourself Solid. It’s not about getting past somebody’s velvet rope to make a sale. […]
I have high hopes for this movie. The Man From U.N.C.L.E.? A show that traveled purely on the charm of its actors. The silliness of the plots made it almost evanescently lightweight. It only occasionally hit the mark as the […]