4 Big Reasons to Build a Sweepstakes Around Branding

Originally posted to the blog of The Regan Group.  A statement of purpose motivated by the competitive squeeze being put on many promotions agencies by Cloud-based competition from OfferPop, WooBox and others. Digital sweepstakes and contests are in a position […]

Proven Returns: Social Media Marketing Shows Real Payoff for SMBs

Full props to Marketing Techblog for conducting this survey, which has an admittedly modest sample — but it demonstrates how social media is delivering visible payback for businesses that stick with the model.70% of respondents said they saw lead generation from social […]