Is Your Healthcare Content Designed to Deliver?
By Michael Semer
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April 18, 2016
Content is king, some say. Except the content universe has no respect for royalty: it's pretty much a meritocracy. To rise above its glut, a marketer...
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The Not-So-Secret Secret of Content Marketing Success?
By Michael Semer
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October 6, 2015
See the chart above? It's from a very informative post at the Content Marketing Institute about the state of B2B...
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Leading a Brainstorm? Then You’re Doing It Wrong.
By Michael Semer
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September 29, 2015
I recently had the pleasure of facilitating a couple of brainstorms with the team at The Great Company, a dynamic organization that’s changing...
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What Color Is Your B2B Branding?
By Michael Semer
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September 26, 2015
Color is one of the most powerful associative cues we experience – triggering memory, driving behaviors, informing actions. So don't...
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Content Versus Value: Don’t Stuff The Sausage
By Michael Semer
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September 22, 2015
I (and a lot of other smart people) have written about the difference between content and craptent, and the responsibility...
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Branding Theft? Investigate “The Case Of The Taken T”!
By Michael Semer
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September 3, 2015
THE CREATIVE CRIMES FILES - EPISODE: THE CASE OF THE TAKEN T FADE IN: Night in a squad room, a...
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Bullish on Content: 5 Enduring Lessons From Red Bull Content Marketing
By Michael Semer
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August 24, 2015
Dietrich Mateschitz, founder of Red Bull, is one of the greatest content marketers in the world, not merely because he...
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Impersonating the Colonel: What W+K’s KFC Campaign Says About Branding
By Michael Semer
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August 18, 2015
If you've seen the latest spots in the Wieden + Kennedy's KFC campaign, what was your first reaction?It's Old Spice-style...
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The Six Costs of a Crappy Client
By Michael Semer
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August 17, 2015
Do you know the "velvet rope" analogy in sales? First time I came across it was years ago, in an...
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What’s Wrong With Chartreuse? 7 Tips For Negotiating Awful Creative Input
By Michael Semer
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August 13, 2015
Can you imagine a patient blurting this out as they're getting wheeled into surgery? "You know, Doctor, I know you...
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Billbored: How Creative Indecisions Are Made
By Michael Semer
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August 6, 2015
I have high hopes for this movie. The Man From U.N.C.L.E.? A show that traveled purely on the charm of...
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4 Lessons About Success We Learn From EXPLOSIVE Failure
By Michael Semer
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July 15, 2015
If I was Elon Musk, I wouldn't be able to get a minute's sleep at night. Zero. Zip. Nada.If I...
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Sweepstakes 4.0: Innovating New Potential from a Cornerstone Strategy
By Michael Semer
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July 13, 2015
At agencies like Frankel/Arc Worldwide, 141 Worldwide. Momentum and TRG, I've been focused on sweepstakes as a cornerstone tool of...
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Content For a Cause: How GoneReading.com Turned The Page To Success
By Michael Semer
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July 7, 2015
While most of us keep grooving a deep and muddy rut through wage slavery, some veer into entrepreneurial striving. A...
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Flying Over the Fourth: A Lesson in American Community
By Michael Semer
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July 6, 2015
When I got up on the morning of the Fourth of July this year, I was in Ely, Minnesota. I...
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In Branding & Content, How To Be Authentic – Authentically!
By Michael Semer
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June 22, 2015
The impression a prospect gets of your brand usually doesn't come by virtue of a single transformational encounter. It's through a series of incremental...
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Touched With Gray: The Maturing of Mobile Social Media
By Michael Semer
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June 15, 2015
You, there! Yeah, listen up. And don't even try to give me any of that attitude, whippersnapper! You're not hiding your...
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The Data Dilemna: Challenges of Leveraging Big Data Marketing
By Michael Semer
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June 9, 2015
Big Data is the rising tide that'll lift some marketers to new heights...and leave others dog-paddling furiously just to stay...
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Censoring Our Senses: The Ultimate Advertising Opt-Out?
By Michael Semer
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June 7, 2015
These earbuds from Doppler have passed their Kickstarter funding stage, and when they hit the market I can't imagine they...
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My, But That Brand Becomes You! Or…Vice-Versa?
By Michael Semer
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April 19, 2015
Do we take on the attributes and behaviors of the brands we purchase?I know that buying a BMW certainly wouldn't...
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