Changing relations: what to ask for in the new client-agency landscape.

For small to mid-sized businesses who might be using or searching for a marketing agency, it’s important to understand the revised landscape of the advertising and marketing communications business, in terms of the relationship between agency and client.  It’s changed profoundly, driven by […]

Location-based social media — can it help in B2B?

This list of marketing programs that use Foursquare suggests how using location-based social media can work on behalf of B2B marketers, too.  Especially since any marketing category is inherently competitive, and the most innovative and aggressive marketers will jump on […]